Mark your calendar for ProTrack 2009 – a unique experience of six (6) Monday nights, on the two fundamental success factors in the speaking / presenting to any audience anywhere:

• Innovation – how unique is your perspective, actionable takeaways, and insights (not just information) which will be remembered and repeated?, and

• Marketing – how will you consistently package, market, and sell your brand promise, the desired outcome from your presentation, and the congruence between that which you’re promising and what you’ll deliver!

Learn how you can reinvigorate your existing content or innovate a new approach to enhance and highly optimize content that you’re passionate about, are an expert in, and can deliver with conviction and credibility.  Beyond having a great speech or presentation, we’ll focus on best practices in marketing:

• Why Your Topic
• Why You, and
• Why Now

I’ll share with you a list of freelance resources to transcribe your content, write and edit your copy, enhance your graphic design, elevate your web presence, add video to your repertoire, optimize your SEO / PPC and email campaigns. 

With marketing as air cover, we’ll also review effective prospecting, compelling proposing and overall business development efficiency campaigns.  I’ll share templates of proposals and prospect presentations to close business faster.  I also often introduce participants to past clients for possible engagements. 

PROGRAM GOALS

• Provide a unique perspective for compelling content discovery and development
• Create actionable marketing campaigns to elevate your topic and profile above the market noise
• Develop the support infrastructure for on-going development of revenue generation strategies and execution best practices

PROGRAM OVERVIEW

INNOVATION Curriculum

• Content Submergence
• Learn how to explore unique sources for compelling, topical content
• From novice to expertise in 90-days on any topic
• Content that moves your needle with passion & conviction
• Context Development & Presentation Construction
• Having something to say with credibility, strong research, and a repeatable process
• Opening, Premise, 3 Points of Wisdom, Stories, Close
• Appropriate use and construction of humor
• Remarkable Delivery
• Intentionally getting and keeping them engaged
• Masterful storytelling & bankable humor
• Unparalleled customization for your target audience

MARKETING Curriculum

• Internet Marketing Must-Do
• Ten-Point Internet Marketing Strategy
• Social Networking Best Practices
• Affiliate Marketing / Referral Consistency
• Educational Resources
• Product Portfolio / Product Development Roadmap
• Digital Downloads
• Conversion Concepts
• Business Acumen in Professional Services
• Value-based Fees, Proposal Templates, Up-sell / Cross-sell of Professional Services
• Fortune 500 Clients
• Association Relationships
• International Opportunities

FINANCIAL INVESTMENT

• $997 Tuition includes a box of session material
  (books, CDs, DVDs, and social networking webinars)
• Limited Seating to the first 20 Participants
• This workshop is held once a year – don’t miss this chance to raise the bar on your presentation / speaking capabilities

**For remote clients, email us about the distance learning option; same great content - delivered to you remotely.

QUESTIONS

First 20 registrations only.

Contact Emilie O'Leary with any questions at eoleary@nourgroup.com or call 404-769-2468. 

With your paid registration, you will receive the program pre-plan and material you need to get prepared for the first session on April 20th.

Look forward to having you join us for an unforgettable experience.

David