Visualizing Corporate Social Networks by Jeffrey Heer
UCLA-Berkley
Sample Social Networking Articles
Will You Evolve to Enterprise 2.0?
What Is Your Social Networking Strategy?
People First (Reprint from Associations Now magazine)
How Mission Critical is Your Social Networking?
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Enterprise Social Networking
While some companies suffer from a fallacy of control and are trying to keep Facebook and Twitter out of their offices, our clients engage the social networking phenomenon as a competitive differentiator in their enterprise.
Although most enterprise social networking applications are fairly new to the market, their acceptance heavily depends on a shift in mindset by the business leaders and decision makers, shift in the traditional acquisition and deployment of technology, and a roadmap to the true potential and promise of social networking at work.
Enterprise social networking has no inherent respect for geographic, hierarchical, or organizational boundaries. Job titles mean less as users self-organize, self-govern, and collaboratively evolve a structure versus have one imposed on them.
An enterprise social networking strategy requires line managers and business leaders to trust that users will not deliberately or inadvertently abuse this new model. A model that requires comfort with trial and error, informal learning from mistakes – in short, the re-examination and often the reversal of many longstanding corporate assumptions and practices.
We believe enterprise social networking adoption will sneak up on companies, in pockets rather than as large scale deployments. It will be driven by those “stewards” who viscerally get the value of a social web at work.
Enterprise Social Networking Expertise
The Nour Group's enterprise social networking expertise lies in aligning your business objectives with the design and development of a strategy and the lifecycle roadmap. Using a construction analogy, think of us as the architects; you’ll still need a contractor and a plumber. Without a blueprint and specific expectations in the desired outcomes, you will cut off workerss from the marketplace where customers, prospects, partners, and competitors are already exchanging information.
Enterprise social networking is an evolutionary cycle, encompassing your ecosystem of a multitude of relationships. Your efforts to date have initiated your path to:
 
- Learn – social networking is humbling in its evolution which presents an opportunity to learn on a daily basis
- Dialog – learning leads to discussions of prioritizing key objectives and a path to get you there
- Spark – discussions lead to a spark of intrigue, a hypothesis to test, and try a unique approach
- Support – as you validate key assumptions and begin to show early results, you gain key supporters providing resources to expand your pilot efforts
- Innovate – that support leads to doing things differently (true innovation) vs. doing them better (incrementalism) – which is the real power and promise of social networking at work.
Innovation will lead to continued learning, ongoing dialog, other sparks, wider support, and Adaptive Innovation™.
How to get started with Enterprise Social Networking
Contact Us for the "10 Critical Questions to Ask Before You Design and Deploy an Enterprise Social Network"
Enterprise Social Networking Strategy and Lifecycle Roadmap
- Highly interactive audit that focuses on the internal as well as external applications of social networking to date
- Analysis of current strategic business initiatives and mapping of appropriate social networking applications with top 3-5 key initiatives
- Design, Development, and Deployment of an Enterprise Social Networking Lifecycle Roadmap
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