This slight shift in your thinking will impact your business in a positive way!
David speaks on "Relationships First" during the Relationship Economics Closing Keynote at the Sun Microsystems Annual Partner Summit – Bellagio, Las Vegas
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David Nour Video on Relationships and Technology
If you think it’s a good idea to abdicate your relationships to technology, then think again! Couple of reasons why this is not the best path to take.
David speaks on relationships and technology during the Relationship Economics Closing Keynote at the Sun Microsystems Annual Partner Summit – Bellagio, Las Vegas.
Relationships are the Dye of the Fabric, not the Patch – David Nour Video
Do you suffer from Corporate Relationship Deficit Disorder? Most large (and not so large) companies usually do. In a keynote speech for Sun Microsystems David discusses some of the things that contribute to that disorder and what can be done to fix the problem!
Video – David Describes ROI
David Nour, founder of Relationship Economics, describes the other aspects of ROI vs. the traditional description – return on investment.
What is your clients’ / prospects’ / members’ / audiences’ return on involvement? Return on engagement? Return on influence? Influence is the leading indicator of your business while traditional ROI is the lagging indicator.
David Nour Video on "How is Your Bench…Really?"
One of David’s favorite questions to ask senior executives early on in our relationships is: How is Your Bench … Really? Not typically something they are often asked, but certainly something every astute executive is thinking about right about now. Watch the video below, then read the blog article written by David Nour in a previous entry.
How Texas Instruments built a engineer-to-engineer community
Despite all the evidence to the contrary from great brands such as SAP, Clorox, and CME Group, people still question if social media and word of mouth can really work for B2B marketing.
Add Texas Instruments to that growing list. Its E2E (engineer-to-engineer) community is connecting internal experts with external engineers. It’s increasing collaboration, driving productivity, and it’s having a real impact on the bottom line.
How Texas Instruments’ E2E Community is Driving Engagement — presented by George Dearing and Devashish Saxena from GasPedal on Vimeo.
Read the full story for a summary of the main points …