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If you’re attending the ASAE Tech Conference next week in DC, please come by and say hello. Here is also a great offer from PBD Worldwide and Association Press on the new book, Return on Impact: Leadership Strategies for the Age of Connected Relationships (ASAE, 2012).
Holiday are a really good time for introspection. Not just what you’ve accomplished but who you’ve become and where is your next stage of personal and professional growth going to come from? Which relationships will you choose to invest in – personally and professionally and why? How will you grow into the stronger manager, leader, professional, or even the better human being you aspire to become, not just tasks or functions you seek to accomplish?
This thanksgiving holiday season, I’m grateful for family, friends, clients, partners and colleagues. I hope in some small way, I’ve positively impacted your experiences. Thank you for your support of my passion to remain a life-long student of business relationships.
Happy Thanksgiving to you and your loved ones,
David
p.s.
A friend emailed me the cartoon below – thought you’d enjoy it as well…
The November issue of Harvard Business Review highlights Kevin Peters, Office Depot’s president for North America and his bewilderment at a puzzling set of facts – declining sales but customer service scores going through the roof. How could they be “delivering phenomenal service to customers, yet they weren’t buying anything?” Read the rest of this entry »
I received the email above from LinkedIn and it reminded me of great friends from Emory’s Exec. MBA program several (OK – thanks to the LinkedIn reminder – 11 years ago). Beyond their names that I have in my address book, their faces reinforce that social is highly personal and social networks (LinkedIn, Facebook, Twitter, YouTube, etc.) are simply an enabler of that personal interaction. I’m amazed every single day with people who confuse the two. They abdicate their interpersonal interactions (the essence of any relationship) to status updates, connections, followers, fans, and “likes.” Email and social is one-dimensional; phone conversations are two dimensional because I can gauge your tonality; in-person is three dimensional and nothing will ever replace that interpersonal interactions.
Bottom line – pick up the phone and call a business relationship you haven’t in some time just to say hello and ask how they’re doing! If you find a way to become an asset, amazing how often they’ll reciprocate!
ASAE is hosting its Annual Tech Conference, December 6-8, at the Washington Convention Center in Washington, DC. CEOs, CTOs, CIOs, other technology staff, and marketing and membership professionals will learn how to leverage mobile and digital content for their organizations.
Here are some of the 50+ topics on the agenda: how to create a profitable mobile application, how to handle challenges with an online community, how to develop a user’s experience using a cloud strategy, and how to use Google Analytics. The three-day technology conference starts with a keynote from AAIM’s CEO John Mancini. He will discuss the social (So), local (Lo) and mobile (Mo) and the implications of “SoLoMo” as well as tactics CIOs should adopt to be “business value producers.”
On Wednesday, December 7, I’ll do a luncheon keynote on the quantifiable business impact of social. I also hope to challenge the attendees to rethink their strategic use of social tools and context in order to achieve social market leadership. I’m really excited about my forthcoming book published by ASAE’s Association Management Press, Return on IMPACT: Leadership Strategies for the Age of Connected Relationships.
Closing General Session speaker will be David Weinberger, senior researcher at Harvard University’s Berkman Center for the Internet and Society, who will address the future vision of knowledge in a connected world and how government, business, science and education are learning to utilize network knowledge to make smarter decisions.
To register or find out more information, please visit ASAE’s Annual Technology Conference and Expo website.
By the way, ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.
One of the best approaches to spreading a viral change campaign is to court key influencers. But recent research also conforms that the influenced may be as critical as the influencers. A recent study found that trying to track down key influencers – people who have extremely large social networks – can in some ways limit a campaign and its viral potential. Change agents instead need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.
