ASAE is hosting its Annual Tech Conference, December 6-8, at the Washington Convention Center in Washington, DC. CEOs, CTOs, CIOs, other technology staff, and marketing and membership professionals will learn how to leverage mobile and digital content for their organizations.

Here are some of the 50+ topics on the agenda: how to create a profitable mobile application, how to handle challenges with an online community, how to develop a user’s experience using a cloud strategy, and how to use Google Analytics.  The three-day technology conference starts with a keynote from AAIM’s CEO John Mancini. He will discuss the social (So), local (Lo) and mobile (Mo) and the implications of “SoLoMo” as well as tactics CIOs should adopt to be “business value producers.”

On Wednesday, December 7, I’ll do a luncheon keynote on the quantifiable business impact of social.  I also hope to challenge the attendees to rethink their strategic use of social tools and context in order to achieve social market leadership. I’m really excited about my forthcoming book published by ASAE’s Association Management Press, Return on IMPACT: Leadership Strategies for the Age of Connected Relationships.

Closing General Session speaker will be David Weinberger, senior researcher at Harvard University’s Berkman Center for the Internet and Society, who will address the future vision of knowledge in a connected world and how government, business, science and education are learning to utilize network knowledge to make smarter decisions.

To register or find out more information, please visit ASAE’s Annual Technology Conference and Expo website.

By the way, ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

One of the best approaches to spreading a viral change campaign is to court key influencers. But recent research also conforms that the influenced may be as critical as the influencers. A recent study found that trying to track down key influencers – people who have extremely large social networks – can in some ways limit a campaign and its viral potential. Change agents instead need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.

Interested in learning more? Be sure to take advantage of the additional resources Relationship Economics has to offer:

• Sign up for the Relationship Economics Monthly Newsletter and receive poignant, practical and insightful advice regarding business relationships and social networking best practices.
• Attend the next Relationship Economics @ Work Webinar series and learn ways your company can experience unprecedented growth!
• Text ‘RETip’ to 90210 and receive real-time business relationship insight and tips. Opt-out at anytime.
• Join the Relationship Economics Group on LinkedIn and join in on the conversation.
• Follow me on Twitter.

In an earlier blog we discussed 5 questions that will start a dialogue about social media in your organization. Here are 5 more questions to keep the conversation going:

How do we describe our corporate culture?

Do you or your employees have a clear idea of your culture? It will come out, so be prepared. If your management team is more paranoid than North Korea, don’t expect to see a rosy picture put forth to potential customers. Corporate culture is one area that definitely shows up on social media.

What is the line between personal and professional branding?

If an employee posts information concerning his or her company on a personal page, who owns the content? Can you influence what someone posts in his or her spare time about himself or herself? The short answer is that if the person shares with the world that he or she is an employee of the company, then that person is responsible to the company for protecting the brand.

What do we want the world to know about us as a company?

Your employees are ambassadors for your company, for better or worse. For many prospective buyers, their first point of introduction may be through the social interactions of an employee, whether professional or personal. If you don’t have a clear message, what do you think will happen in the market?

What are our expectations around professionalism for our employees?

If you have a dress code, code of conduct, and so forth, then it would be logical to have a more restrictive code for social media conduct. If you have loose expectations around how employees are expected to engage, then you probably don’t expect to have a corporate image projected from your employees.

Who owns the relationship/account?

If your junior account team person connects to one of your customer’s employees, what happens when that employee leaves your company? Who owns the customer when a sales rep leaves who is directly connected to the customer on LinkedIn? How about when they have built their pipeline over social media? What happens when your customer service people build a following on Twitter with a personally branded account? What if your employee starts an account on behalf of the company?

How do you build, nurture, and capitalize on your relationships?  Take our Free Relationship Signature Index assessment which will identify you in one of four quadrants with a high level profile and a set of recommendations.

Saw this and thought it may be of interest / value:

David

Sitting next to “update status” on a user’s wall, questions are automatically public to all users of Facebook, and will allow people to tap in to the collective wisdom of Facebook’s 500 million users, the site hopes.

The company says that users can still restrict questions only to their followers if they post them as a regular status update. A photograph or poll can be added to the new “question” option, however.

Read the rest of the article

For information on using Facebook for business read about our Facebook for Business Booklet and DVD.

From: "SPRConnect"

Subject: SPRConnect Community News

SPRConnect       NEW RESOURCES TO HELP WITH YOUR SOCIAL MEDIA STRATEGY If you were able to attend David Nour’sRelationship Economics and Social Networking NEXT session at the Advantage Business Conference in Miami on June 24, we hope you found the content of interest and value. A copy of the presentation is now available on SPRConnect. Even if you missed the ABC presentation, we welcome you to join the Social Media Best Practices group onSPRConnect and take advantage of the many resources posted there. In addition to the ABC presentation, David has posted additional resources to help with your company’s social media strategy. To get started, join the Social Media Best Practices group; under the Resources section of the group you will find the copy of the presentation. It is a large PDF file, but is well worth the minute or two it might take to download. To learn more about how to navigate around and take the best out of the SPRConnect community go to Globalunder the Resources section in the left navigation bar and find SPRConnect Tutorials.   If you would like to meet your top matches, join a new group, reply to a forum or explore a resource, click here to login.

If you think it’s a good idea to abdicate your relationships to technology, then think again! Couple of reasons why this is not the best path to take.

David speaks on relationships and technology during the Relationship Economics Closing Keynote at the Sun Microsystems Annual Partner Summit – Bellagio, Las Vegas.

RENetworks – our intelligent, private, enterprise social network is growing faster than ever.  It has become a community of great ideas, great conversations, and great insights.  Below are some new features of the 8.5 version.

Hope you’ll join us and take advantage of our renewed focus to help our clients derive unprecedented growth through unique return on their strategic relationships.

Best,

David

To learn more about how to become a member, click on the logo below:

Here is the list of exciting new features that will be available in this release:

• Session State – We now save a cookie to your browser so when you navigate away from the site, you will not be required to sign in again. If you quit the web browser or click the Sign Out button, the cookie is no longer valid and the site will require you to log in again.
  

• Comments on introCard – This allows you to post a short, public-facing comment on another user’s introCard. Users are able to turn this feature off via the User Settings dialog and delete any messages that appear on his/her card.

  

• Activities on introCard – This  shows the community member’s recent activities on the new Activities tab. It allows you to click through to show all forum posts and resources that that person has created.

• introCard scrolling – The new arrows on introCard allow you to scroll through all previously opened introCards.
  

• Share Links to Content – This allows you to copy a URL link to the clipboard and share the links with others in the community. You are able to share links to the following content:
  

  • Search parameters and results

  • Resource items

  • Forum topics

 

Below are some fixes that we address and have included in this 8.5 release:

• Text

  • Correctly handle encoding for URL links with parameters.  [#2638]

  • Illegal Characters are removed when saving user profiles. [#2629]

  • Remove the extra bullet above a bulleted list. [#2538]

  • MS Office quotes are retained when pasted into our text editor. [#2539]

• Group

  • Display confirmation dialog after inviting users to group is done. [#2539]

• Forum

  • Allow user to click OK only once when creating a Forum topic so it prevents users from creating multiple topic entries. [#2609]

Despite all the evidence to the contrary from great brands such as SAP, Clorox, and CME Group, people still question if social media and word of mouth can really work for B2B marketing.

Add Texas Instruments to that growing list. Its E2E (engineer-to-engineer) community is connecting internal experts with external engineers. It’s increasing collaboration, driving productivity, and it’s having a real impact on the bottom line.

How Texas Instruments’ E2E Community is Driving Engagement — presented by George Dearing and Devashish Saxena from GasPedal on Vimeo.

Read the full story for a summary of the main points …