ASAE is hosting its Annual Tech Conference, December 6-8, at the Washington Convention Center in Washington, DC. CEOs, CTOs, CIOs, other technology staff, and marketing and membership professionals will learn how to leverage mobile and digital content for their organizations.

Here are some of the 50+ topics on the agenda: how to create a profitable mobile application, how to handle challenges with an online community, how to develop a user’s experience using a cloud strategy, and how to use Google Analytics.  The three-day technology conference starts with a keynote from AAIM’s CEO John Mancini. He will discuss the social (So), local (Lo) and mobile (Mo) and the implications of “SoLoMo” as well as tactics CIOs should adopt to be “business value producers.”

On Wednesday, December 7, I’ll do a luncheon keynote on the quantifiable business impact of social.  I also hope to challenge the attendees to rethink their strategic use of social tools and context in order to achieve social market leadership. I’m really excited about my forthcoming book published by ASAE’s Association Management Press, Return on IMPACT: Leadership Strategies for the Age of Connected Relationships.

Closing General Session speaker will be David Weinberger, senior researcher at Harvard University’s Berkman Center for the Internet and Society, who will address the future vision of knowledge in a connected world and how government, business, science and education are learning to utilize network knowledge to make smarter decisions.

To register or find out more information, please visit ASAE’s Annual Technology Conference and Expo website.

By the way, ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

In an earlier blog we discussed 5 questions that will start a dialogue about social media in your organization. Here are 5 more questions to keep the conversation going:

How do we describe our corporate culture?

Do you or your employees have a clear idea of your culture? It will come out, so be prepared. If your management team is more paranoid than North Korea, don’t expect to see a rosy picture put forth to potential customers. Corporate culture is one area that definitely shows up on social media.

What is the line between personal and professional branding?

If an employee posts information concerning his or her company on a personal page, who owns the content? Can you influence what someone posts in his or her spare time about himself or herself? The short answer is that if the person shares with the world that he or she is an employee of the company, then that person is responsible to the company for protecting the brand.

What do we want the world to know about us as a company?

Your employees are ambassadors for your company, for better or worse. For many prospective buyers, their first point of introduction may be through the social interactions of an employee, whether professional or personal. If you don’t have a clear message, what do you think will happen in the market? Read the rest of this entry »

Saw this and thought it may be of interest / value:

David

Sitting next to “update status” on a user’s wall, questions are automatically public to all users of Facebook, and will allow people to tap in to the collective wisdom of Facebook’s 500 million users, the site hopes.

The company says that users can still restrict questions only to their followers if they post them as a regular status update. A photograph or poll can be added to the new “question” option, however.

Read the rest of the article

For information on using Facebook for business read about our Facebook for Business Booklet and DVD.