ASAE is hosting its Annual Tech Conference, December 6-8, at the Washington Convention Center in Washington, DC. CEOs, CTOs, CIOs, other technology staff, and marketing and membership professionals will learn how to leverage mobile and digital content for their organizations.

Here are some of the 50+ topics on the agenda: how to create a profitable mobile application, how to handle challenges with an online community, how to develop a user’s experience using a cloud strategy, and how to use Google Analytics.  The three-day technology conference starts with a keynote from AAIM’s CEO John Mancini. He will discuss the social (So), local (Lo) and mobile (Mo) and the implications of “SoLoMo” as well as tactics CIOs should adopt to be “business value producers.”

On Wednesday, December 7, I’ll do a luncheon keynote on the quantifiable business impact of social.  I also hope to challenge the attendees to rethink their strategic use of social tools and context in order to achieve social market leadership. I’m really excited about my forthcoming book published by ASAE’s Association Management Press, Return on IMPACT: Leadership Strategies for the Age of Connected Relationships.

Closing General Session speaker will be David Weinberger, senior researcher at Harvard University’s Berkman Center for the Internet and Society, who will address the future vision of knowledge in a connected world and how government, business, science and education are learning to utilize network knowledge to make smarter decisions.

To register or find out more information, please visit ASAE’s Annual Technology Conference and Expo website.

By the way, ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

If you’ve read Relationship Economics, I refer to Return on Image™ as a quantifiable soft asset.  Mark Fonseca here in Atlanta is one such resource who "gets" the value of dressing for success.  Below is his monthly newsletter which I thought you may find of interest and value.  His contact info is also included should you have a need for his services – I highly recommend him as a trusted source and an insightful asset.

Best,

David

From: Mark Fonseca

Date: August 2010

Subject: News from Fonseca Clothiers

A Publication of Fonseca Clothiers, Inc. August 2010 "I believe that life is constantly testing us for our level of commitment, and life’s greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they achieve." –Tony Robbins ___________________ MARK FONSECA Fonseca Clothiers CHECKS AND BALANCES Many businessmen hesitate to choose checked shirts, keeping to the more traditional solids and stripes. However, with foresight, there is no need to avoid this wardrobe-extending choice.   When choosing a checked shirt, the choice of tie pattern can be critical. The tie’s print, whether solid, striped, or patterned, should complement the shirt print by offering a visual change of pace. Pairing similar patterns, whether both are large or both small, in tie and shirt can create a feeling of heaviness. Instead, try out combinations with alternating patterns. Tightly-checked shirts require a larger tie pattern, while large checks can support a small, busier print.   Colors can be similarly brought into balance. Rather than limiting your choices to single shades of colors, harmonize the tones. The "seasonal" color scheme may help you decide if a certain red or blue is compatible with your shirt and suit tones, as fall or summer colors naturally complement each other.   A bold shirt, paired with a strong tie, may offer too much visual competition. Rather than pairing warring elements, balance a prominent item with a less pronounced one to allow one piece to create the eye’s focal point.   When choosing ties, try pairing several of them with the shirt, moving them into and out of place quickly to see how your eye reacts. After considering several options, you’ll likely get a feel for which options create a pleasing combination.   Keeping in mind principles of scale, color, and balance can help check shirts become a valuable source of variety in your wardrobe. FALLING FOR EARTH TONES Traditional suit colors, such as navy, black, and gray will always have their place in business. However, don’t let the safety of tradition keep you from tasteful forays into softer, earth-friendly colors. When weather is mild and corporate culture allows, the greens and browns of earth tones can bring a refreshing warmth to your attire.   When considering business or weekend attire, tans and earthy greens, like moss, celery, forest and olive, extend your traditional wardrobe. Trousers and sport coats are excellent vehicles for bringing in these refreshing hues as a welcome counterpoint to stronger colors.   Choosing warm tones for shirt fabrics can create a sense of calm serenity in an outfit. Especially suited for fall casual wear, earth tones bring the life and energy of the outdoors into your wardrobe. Email: mbf@dresstheman.com Phone: (404) 983-4121 Fax: (770) 509-9499 Web: http://www.dresstheman.com

If 2009 was about this shiny, sexy new toy called social networking, 2010 and beyond has to be about ROI from your online efforts.  Social media in many ways is reinventing ROI to return on influence, impact and integration.

Whether you use social media to strengthen your brand, drive marketing efficiency, or increase sales, here are six (6) best practices to enhance your online return on influence – see the sidebar section for tactical suggestions. Read the rest of this entry »

Great advice….

David

David Nour, founder of Relationship Economics, describes the other aspects of ROI vs. the traditional description – return on investment.

What is your clients’ / prospects’ / members’ / audiences’ return on involvement? Return on engagement? Return on influence? Influence is the leading indicator of your business while traditional ROI is the lagging indicator.