relationship economics

 
December 17th, 2009

When Market Research Firms Get it WRONG!

I read with particular interest the following excerpt:

About 15 percent of teens ages 12-17 say they’ve received sexually suggestive photos or videos of someone they know, according to a study by the Pew Research Center’s Internet & American Life Project.  Four percent admit they’ve sent photos of themselves to others.

Amanda Lenhart, senior research specialist and author of the report, said “sexting,” as it’s called, has become a form of “relationship currency.

“These images are shared as a part of or instead of sexual activity,” she said, “or as a way of starting or maintaining a relationship with a significant other.”

Here is where the respected Pew Research and Ms. Lenhart are dead wrong! “Relationship Currency” – as a registered trademarked by our firm, is defined as a win-win investment in a valuable and prioritized relationship, one that has an immediate and quantifiable impact to enhance both party’s condition.  Ms. Lenhart’s comment is a gross misuse of the term, particularly given the troubling topic of teen sexting.  We believe Relationship Currency Deposits to be of great value in our society, highly instrumental to one’s personal and professional success in 2010 and beyond heightened by the current environment of low trust.  It is unfortunate that Ms. Lenhart has decided to use an otherwise positive and wholesome phrase, instrumental to the success of many hard-working professionals, and unjustly associate it with inappropriate and juvenile acts.

Another reminder that even the most astute of analysts can get careless and lazy with their word choice!

What does “relationship currency” mean to you?

Tag Your Favorites
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • Digg
  • del.icio.us
February 16th, 2009

Are You Reference Selling Within Your Organization?

As a mentor of mine often says, “If you’re not tooting your own horn there is no music!” Those whose livelihoods depend on externally focused relationships such as business development professionals, all understand the power of reference selling.  In any economy there is an enormous level of comfort in a buyer’s journey when they get unsolicited recommendations from other satisfied buyers – it’s simply called “credibility by association.”

Read the rest of this entry »

Tag Your Favorites
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • Digg
  • del.icio.us
February 16th, 2009

If you’re not at the table, you’re on the menu!

When you’re a candidate for a promotion that ends up going to a peer, are you left wondering “why them and not me?”  Why were they promoted to manage or lead a broader realm of responsibilities, but not me? Why when I am the one who is more consistently and more recently invited to spend time with the boss, are they the one receiving the promotion?

Read the rest of this entry »

Tag Your Favorites
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • Digg
  • del.icio.us
February 16th, 2009

Will You Evolve to Enterprise 2.0?

The prevalence of LinkedIn, Facebook, Twitter, and a host of other social networking tools has certainly raised awareness for personal relationship development and social networking best practices. When the use of the same social interaction functionality is brought into an organization to manage client or customer interactions and partner or supplier engagement in order to enable and manage collaboration within your organization, the mindset becomes one of Enterprise 2.0.

Read the rest of this entry »

Tag Your Favorites
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • Digg
  • del.icio.us
November 6th, 2008

Top 25: What corporate America is reading, October 2008

With many thanks to friends and clients, we’ve made the top 25 list our 1st month out of the gate!

800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for October 2008:

23. “Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success” by David Nour; Wiley.

You can read about the others here

Tag Your Favorites
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • Digg
  • del.icio.us
April 1st, 2008

Top 10 “Musts” to Enhance Your Sales Compensation Plan

Is your sales compensation plan working? How do you know? Can you drive better performance by improving the plan? How can you adapt to more effectively support your strategic goals with the least amount of disruption to your business?

Often, the sales compensation program is the weakest link between an organization’s strategic goals and its sales results. Poorly designed and grossly overlooked, the compensation plan can dramatically move the organization in the wrong direction. This translates into missed critical objectives with a high recovery cost. Conversely, if designed and implemented well, the sales compensation plan can motivate exceptional sales professionals and drive exponential performance of the company’s goals and objectives.

So, what are some of the fundamental issues in sales effectiveness and compensation?

Read the rest of this entry »

Tag Your Favorites
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • Digg
  • del.icio.us