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I get 2-3 calls like this on a daily basis and just can’t help but ask: does this EVER work for anyone?!?  Listen to the audio below.

1. I have no idea who you are!
2. I certainly don’t like, know or trust you yet?
3. You’re shooting completely in the dark as you have NO IDEA who I am!
4. Your message is not compelling enough and the call to action is way too weak!
5. For someone who sounds senior, you’re missing the boat: Like Me – Know Me – Trust Me – Pay Me!

Only when you’re likable, people will invest time to get to know you.  Only when they get to know you, will they trust you.  Only when they trust you, will they buy your ideas, products & services!

Instead try this:

“David, John Smith (hopefully a viable and respected referral source) thought the two of us would appreciate getting to know each other.  I’ve reviewed your website, read several of your articles, watched couple of your videos and believe in your message of quantifiable and strategic relationships.  I’d like to introduce you to a handful of my clients in hopes of securing a speaking, training or consulting engagement for your firm.  In the process, I’d also like to share with you some of our success stories and explore how we can become a strong asset to one another.

Let me know of your interest and availability for a cup of coffee in the next few weeks.

Enjoy the upcoming weekend,”

Friday, August 13 | 1 PM Eastern (10 AM Pacific)
Strategic Relationship Planning

Strategic Relationship Planning™ (SRP) is the process of transforming an organization’s most valuable asset – it’s institutional relationships into quantifiable performance, execution and results. Some of the areas in which clients reap significant results from SRP are: Strategic Focus, Revenue Growth, Talent Development, Cost Performance, Process Optimization, Matrix Effectiveness, Competitive Differentiation, and Corporate Reputation. You will also receive a link for a Digital Download of this session.

Complimentary Webinar

Does cold calling like this one work for you?  Listen to the audio below.

I don’t know this guy, he certainly doesn’t know anything about my business,
and I can’t help but to think this type of machine-gun, “dialing for
dollars” is a complete waste of time! What are the odds of this guy making
enough calls to get a) an economic buyer on the phone and b) match the right
relevancy with the prospects’ requirements and his value-add?!?

Professional services is a relationship business – influence the
conversation and you’ll influence the relationship; influence the
relationship and you’ll influence the outcome you’re after. The first sale
is always aimed to add value to get me engaged in a conversation…

What’s working for you in creating demand in this economy?

Friday, August 13 | 1 PM Eastern (10 AM Pacific)
Strategic Relationship Planning

Strategic Relationship Planning™ (SRP) is the process of transforming an organization’s most valuable asset – it’s institutional relationships into quantifiable performance, execution and results. Some of the areas in which clients reap significant results from SRP are: Strategic Focus, Revenue Growth, Talent Development, Cost Performance, Process Optimization, Matrix Effectiveness, Competitive Differentiation, and Corporate Reputation. You will also receive a link for a Digital Download of this session.

Complimentary Webinar

Looking forward to reconnecting with friends like Bryan Silbermann at the Produce Marketing Association (PMA) Fresh Summit in October.

Join us in Orlando if you can – learn more here.

Best,

David

Networking is one of those necessary evils for most of us.  We want more or better clients.  We need to find or expand our portfolio of suppliers.  We could always use a better job, more pay, or even for some of us, upgrade in the friends department!  But at what cost?  We keep attending functions, meeting & greeting others for coffee, lunch and after work drinks.  But are you seeing any results from all this busy work?

That’s why in this session for GaMPI, David Nour, author of Relationship Economics is sharing his practical, pragmatic advice on the Top 10 Reasons Most Networking Doesn’t Work and Why!  “When it comes to ‘networking’, I’m often amazed at how many people confuse vibration with forward motion,” says David and in this highly interactive session, he brings his independent perspectives and unique insights on what we all do and then wonder why we’re not seeing the results from all of our activities.