relationship economics

 
August 31st, 2010

Relationship Economics Tip of the Week: Why Social Network Analysis Matters?

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Exclusively for RENetworks Members…

The shape of our social network – whether small or more expansive, both internal and external – can also highlight the true collaborative nature of an individual or team. In other words, a group of individuals who only communicate and collaborate with one another already share the same …

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August 26th, 2010

Do You Have a High Return on Involvement (ROI)?

Businesspeople immediately equate ROI with Return on Investment. ROI is the ratio of money gained or lost on an investment relative to the amount of money invested. However, there is a considerable amount of time and energy invested in an organization’s activities in addition to money. Is there a way to quantify your Return on Involvement… also expressed as ROI, particularly when it comes to how much time is spent on activities outside your company designed to increase your market presence?

Many people believe that the sheer number of extra-curricular activities will enhance overall market presence – particularly in professional services, where it is considerably more difficult to elevate your intangible value-add. But, simply joining 15 boards and showing up for meet and greets will not suffice. Read the rest of this entry »

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August 26th, 2010

Relationship Economics Tip of the Week: What is Social Network Analysis?

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Social Network Analysis, in its simplest term, is the process of mapping and measuring relationships and flow between people, groups, organizations, and other information/knowledge-processing entities. SNA provides both a visual and a mathematical analysis of human relationships.

Analysts are able to deduct key insights from a deep dive of “whole to parts” from…

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August 25th, 2010

Does This EVER work?!? (the solution for cold calls)

I get 2-3 calls like this on a daily basis and just can’t help but ask: does this EVER work for anyone?!?  Listen to the audio below.

1. I have no idea who you are!
2. I certainly don’t like, know or trust you yet?
3. You’re shooting completely in the dark as you have NO IDEA who I am!
4. Your message is not compelling enough and the call to action is way too weak!
5. For someone who sounds senior, you’re missing the boat: Like Me – Know Me – Trust Me – Pay Me!

Only when you’re likable, people will invest time to get to know you.  Only when they get to know you, will they trust you.  Only when they trust you, will they buy your ideas, products & services!

Instead try this:

“David, John Smith (hopefully a viable and respected referral source) thought the two of us would appreciate getting to know each other.  I’ve reviewed your website, read several of your articles, watched couple of your videos and believe in your message of quantifiable and strategic relationships.  I’d like to introduce you to a handful of my clients in hopes of securing a speaking, training or consulting engagement for your firm.  In the process, I’d also like to share with you some of our success stories and explore how we can become a strong asset to one another.

Let me know of your interest and availability for a cup of coffee in the next few weeks.

Enjoy the upcoming weekend,”

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August 18th, 2010

Relationship Economics Tip of the Week: Time is Money

 

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A much tighter focus on a prioritized select few, with a greater impact on execution, is the answer to stronger market presence. Your involvement with any intra-company forum to exchange ideas – as well as the more traditional externally focused avenues such as industry associations, professional affiliations, or accreditation bodies – all demand a considerable investment of your limited time, effort and resources. Although many understand intuitively the potentially influential and certainly the equity value of their involvements, very few measure the actual cost – much less…

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August 12th, 2010

Complimentary Webinar Tomorrow – Strategic Relationship Planning

Friday, August 13 | 1 PM Eastern (10 AM Pacific)
Strategic Relationship Planning

Strategic Relationship Planning™ (SRP) is the process of transforming an organization’s most valuable asset – it’s institutional relationships into quantifiable performance, execution and results. Some of the areas in which clients reap significant results from SRP are: Strategic Focus, Revenue Growth, Talent Development, Cost Performance, Process Optimization, Matrix Effectiveness, Competitive Differentiation, and Corporate Reputation. You will also receive a link for a Digital Download of this session.

Complimentary Webinar

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