“Hi David – It’s good to hear from you and of the completion of your latest book. After checking with my bosses I’m going to have to decline your request. They don’t want me, or anyone else in the firm, endorsing others products including books. Best wishes on the release.”
That’s an email that you don’t expect to receive. As many of you know, I’ve been working on the release of my 4th commercial book, Return on Impact – Leadership Strategies for the Age of Connected Relationships (ASAE, 2012). As it’s customary, I’ve reached out to a dozen or so current and past clients with key insights about the book and have asked them for endorsements / testimonials of our work together. Here are just two kind ones: Read the rest of this entry »







