Do you have a Cool Hunter on staff? – Madison Avenue has created a new role – that of a cool hunter. These are 19 to 30 year-olds whose sole mission is to scan the blogs, nightclubs, podcasts, and social networking sites in an effort for companies to keep their finger on the pulse of that generation (something that is nearly impossible for the “suits” to do, who sit on many corporate boards today with cobwebs hanging from the sleeves). Should your business have cool hunters? Click here to read this month’s newsletter – BTW, click here to subscribe and not miss future issues…
IN THIS ISSUE:
When It’s Broken At The Top
If you are a senior executive and your relationships, mutual trust (and we define trust as credibility + empathy), and respect for your senior team is broken, questioned, and in short, dysfunctional, what kind of effect does it have on the rest of the organization?
What’s Your Perceived Limit?
What perceived limits are keeping us back in our respective functions, performance, and strategic relationships each and every day? Which jobs are we afraid of taking on? Which challenging current or perspective clients are we perceiving to be simply too difficult? Which corporate or team-based goals seem so insurmountable to cause trepidation and worse yet, fear of trying for each of us?
The Tail Wagging The Dog
In response to a recent CIO magazine article about Sheppard Mullin, an AmLaw 100 firm with offices throughout California, installing an Enterprise Relationship Management (ERM) system – Personal, functional, and strategic relationships critical to cross-selling to various practice competencies within a law firm will heavily depend on the systematic, disciplined, consistent and quantifiable manner in which individual attorneys develop and nurture those relationships. Not a Knowledge Management (KM) or Customer Relationship Management (CRM) like failure in many organizations!
Sidebar: Need Your Help!
In the February 2007 newsletter, I asked the question, “What Are You Working on BIG?” Many have replied asking about my efforts to change the lives of 5000 kids over the next 10 years. At The Nour Group, we’re focusing our time and efforts on The Bridge Soccer for Success program – working with kids who are without role models, direction, or hope. Click here to learn more about how you can help make a difference in the lives of these kids!
Gotta See This – April 11th WIT Keynote & Workshop
Are you LinkedIn? Do you Plaxo Spoke or ZoomInfo? Social Networking Tools are changing the landscape of traditional Business to Business interaction. You don’t want to miss David Nour’s presentation on Wednesday, April 11th on Technology Enablers for Strategic Relationship Success at the Women In Technology’s Creative Leadership Series. Click here to register. You can’t make the event or want a copy of the presentation material? Click here for the DVD, Booklet or Streaming Video
Demystifying The Brand Communication
I recently heard John Hackett, CMO of Coca-Cola North America, speak intelligently about the evolution of branding. He said that it will no longer suffice to just get your name out. Instead, the various stakeholders need to know who you are and what you stand for. Specifically, he mentioned four critical components in brand communication: Brand Positioning, Brand Idea, Creative Idea, and Brand Voice.
No Email Fridays! Give Me a Break…
Q – I recently saw a great article about No Email Fridays! What do you think?
A – It’s a band-aid! Guess what, the email usage spiked on Thursdays and again on Mondays!
