Why This Book?

The evolution of the web says you are not just going to find a website; you are going to find a presence. Think of your website or blog as your digital hub, and social networking sites such as Facebook®, LinkedIn®, Twitter and YouTube as spokes or outposts that drive traffic and awareness back to your hub. Your presence on a social network results in legitimate traffic, which is tracked and has the ability to be analyzed with Google analytics, raising visibility for you, your company, or causes you care about.

With an estimated 400 million users, Facebook is THE most prevalent social networking application in the world! As such, it has become an online community to reconnect with old friends & colleagues, build marketing campaigns and create critical awareness for your business.

For many individuals, Facebook is providing a human element or in essence a “face” to their professional presence. Our pictures, activity updates, circle of friends, causes we care about, all are helping others get a more holistic view of not only what we do when we work, but who we really are – including that which we find interesting, how we like to play, and those who are around us! For many, it’s a platform to engage, influence, and share stories or perspectives and subsequently build the personal and professional brand.

For companies to be successful in social networking, it is important to strategically align business goals and objectives with the values of stakeholders; this shapes your strategy for using social media. Hence, the bigger question is, “Who are you trying to date?” The Facebook® community tops 400 million and we can’t possibly “date” everyone. Rather than sell products or services, what a business truly does on Facebook® is build and nurture digital relationships. The ideal path is to promote a Facebook® page in an innovative way – at the bottom of receipts, bills and invoices, or on highway billboards – to drive traffic to Facebook®, where you then engage and influence fans, subsequently driving traffic back to a storefront or website.

What Others Are Saying About The Social Media Best Practices Webinars / Seminars (the Booklet/DVD take this material even further)

“I was in David’s audience at the National Speakers Association ’09 where he spoke on Social Networking and its place in Sales/Marketing and Networking. He helped me understand the differences”

Lee Robert
Executive Director – Earth Friends Wildlife Foundation

“ I didn’t realize there were so many things you could do with such a relatively simple tool. Looking forward to getting the booklet and learning more.”

Doug Fitzpatrick
Managing Member – Fitzpatrick Engineering Group

Facebook® for Business Booklet Table of Contents

Introduction
Chapter 1 – Facebook® as a Social Networking Platform for Business
Chapter 2 – Getting Started: Home Page & Inbox
Chapter 3 – Developing a Content-Rich Personal Profile
Chapter 4 – Inviting Friends
Chapter 5 – Developing a Content Rich Public Profile – Company Administration
Chapter 6 – Building a Fan Base
Chapter 7 – Groups
Chapter 8 – Account Settings
Chapter 9 – Applications
Chapter 10 – Final Word
About the Authors
Appendix
Appendix 1 – Facebook® users reacted to privacy changes
Appendix 2 – How Facebook® Can Become a Money Making Machine
Appendix 3 – Facebook’s Big Day: 1.5 Million Obama-Related
Status Updates Via CNN
Appendix 4 – The Future of Search is More than Social
Appendix 5 – Nonprofit Social Media Benchmarks Study
Appendix 6 – Facebook®: 5 Predictions for 2010

Why This Book?

140 characters – that’s all the space you get to answer a simple question: “What Are You Doing?” Twitter is a microblogging platform that has taken off like wildfire in our personal lives and in the business arena. Over the last 4 years, this simple idea has gained more than 75 million users ranging from celebrities to corporate brands.

Twitter has been described as the “world’s largest cocktail party.” Yet companies are solving fundamental business challenges and are uncovering unique opportunities and yet individuals are creating more opportunities and building their professional brand with Twitter. How will you evolve your business with this platform – 140 characters at a time? How will you grow personally and professionally getting active on Twitter?

Countless others have extended the original Twitter web page into thousands of applications – from productivity, to promotions, analytics to multimedia. You’ll be amazed that this shiny toy of 2009 has evolved to a strategic online business tool in 2010.

The best thing you can do on Twitter, as in any social network, is to engage and influence people; use Twitter to discover what people find of value by asking questions and offering your unique insights. It is the kiss of death to use Twitter as your personal billboard.

Twitter allows you to build critical online relationships. If your offline presence is inline with your online presence, if they are congruent, you can leverage Twitter to accomplish the following:

• Engage with your market.
• Reinforce your existing customer base.
• Find new prospects.
• Expand your network of portfolio relationships.
• Seek to bring mass value to a much broader audience.

What Others Are Saying About The Social Media Best Practices Webinars / Seminars (the Booklet/DVD take this material even further)

“I learned more from David about social networking in a three-hour workshop than I have in the past year trying to do it on my own. This guy gets you motivated just by exposing all of the possibilities that exist!”

Paul Fiarkoski
Online Community Manager – TIAA-CREF

“I participated in a couple of David’s seminars recently and found his direct, no-nonsense approach to presenting his vast knowledge both fast paced and spot on. I would recommend him to anyone looking to grow their business with social media.”

Bob Phibbs,
CEO – The Retail Doctor

Twitter® for Business Booklet Table of Contents

Introduction
Chapter 1 – What is Twitter and why is it important for business?
Chapter 2 – Our Top 10 best practices for personal and professional branding
Chapter 3 – Tweeting with value-add
Chapter 4 – Follow and build a following intently
Chapter 5 – Twitter for personal and professional productivity
Chapter 6 – Twitter experience enhancers
Chapter 7 – Multiple Twitter accounts management
Chapter 8 – Twitter etiquette
Chapter 9 – Twitter Mobile
Chapter 10 – Twitter next?
Conclusion
Appendix
Appendix I – 101 Twitter Tools to Help Elevate Your Twitter Experience
Appendix II – How to Track your efforts on twitter
Appendix III – How Do I Build My Follower Network?
Appendix IV – 2010 Top Social Media Trends

Why This Book?

YouTube, a Web 2.0 platform for delivering video content, is one of the most prevalent, if not one of the world’s largest, video sites today. The current generation of Web 2.0 applications allows us to create interactive and personable content, in contrast to the pages and pages of text that was characteristic of the Web 1.0 environment.

The ideal social networking strategy for business in the Web 2.0 environment leverages applications as delivery vehicles to engage and influence an audience, and leaves a target audience wanting to explore more. Business executives and professionals need to push themselves to use YouTube and other video tools, so that they not only remain relevant, they extend their reach beyond the geographic realm of responsibility and accelerate their ability to get things done.

Social networking may not be the economic glue that holds a business together, but applications like YouTube allow you to engage and influence often without authority, unlike a corporation where communication is filtered through a hierarchical bureaucracy.

You know all about YouTube: 100s of million videos viewed each day, tens of millions of unique visitors, one of the top sites on the Internet and so on. Did you know that YouTube is just one of the other 48 video distribution websites?

How can you ignore this number of viewers as a potential market or a delivery medium of your products and services? Are you struggling to incorporate the viral effect of internet video in your marketing efforts?

The challenge, then, becomes how to engage and influence. This booklet / DVD shares the best practices in using video and distribution platforms like YouTube to empower your business.

What Others Are Saying About The Social Media Best Practices Webinars / Seminars (the Booklet/DVD take this material even further)

“David is the foremost expert on business connectivity and use of social networking tools, and he had the audience enthralled with the power of his message and his understanding of the tools available to them.”

Steve King
Executive Director – The Pet Care Trust

“Very hands-on, practical and applicable…”

Judi Vitale, Partner – AcuityCFO; President, Women-In-Technology

YouTube for Business Booklet Table of Contents

Introduction
Chapter 1 – Getting Started
Chapter 2 – Navigating YouTube
Chapter 3 – Creating Your Channel
Chapter 4 – Creating and Uploading Videos
Chapter 5 – Managing Your Videos and Comments
Chapter 6 – Adding YouTube Videos to Web Page or Blog
Chapter 7 – Using Other Video Share Sites
Chapter 8 – Troubleshooting
Conclusion
Appendix 1 – Video Annotations: Creating or Editing Annotations
Appendix 2 – Marketing Your Business on YouTube
Appendix 3 – YouTube vs. Hulu: Which is the Future of Online Video?
Appendix 4 – Audio and Video Specifications
Appendix 5 – How to Best Upload Widescreen Videos

Why This Book?

Your personal and professional success depends on the diversity and quality of your relationships. Yet most of us don’t spend enough time building, nurturing and quantifying the key personal, functional, and strategic relationships we need to achieve success.

In his cornerstone keynote, Relationship Currency – The Art and Science of Relationships, David Nour, founder and managing partner of The Nour Group, focuses on the quantifiable value of business relationships and a systematic process to identify, build, nurture and leverage personal, functional and strategic relationships.

This inspiring keynote, which has been delivered to more than 100 marquee clients nationwide over the past two years, teaches participants how to invest in people for an extraordinary return and provides a roadmap for:

• Building a Portfolio of Relationships vs. Networking
• Creating Pivotal Contacts™
• The Relationship Quality Value Pyramid
• Value, Variety, and Frequency of Relationship Currency® Deposits
• Accumulating Reputation Capital® and Building Professional Net Worth®
• Building a Personal Brand
• Relationship Dynamics: Diversity, Quality and Quantity

Now you can benefit from this groundbreaking presentation from the comfort of your own home or office – for the low price of just $47 for the combo!

Your satisfaction is guaranteed! If you do not like the product you purchase for any reason, simply return it for a full refund, no questions asked.

Why A Book on ConnectAbility?

ConnectAbility

- noun: 1. an agile approach to running an organization that takes into account the psychology of human interaction; 2. the only way to do business in today’s economy

Why A Book on ConnectAbility Now?

Have you ever met some people who simply “connect” with others more effectively, easily, and productively? They make it look easy and very natural. For many, it’s not that simple. We want to be like them and benefit from the success they’ve created in identifying and nurturing lasting partnerships. But until now, there hasn’t been a resource that combines insightful ideas about business connections with practical and pragmatic “how-to” applications.

That’s where the ConnectAbility book (McGraw-Hill, 2010) by authors David Ryback, PhD, Jim Cathcart, and David Nour comes in. The three have identified eight keys to building strong partnerships with colleagues and customers alike. This book teaches the reader how to:

• Share your power with others
• Express yourself with authenticity
• Engage your audience with humor
• Challenge yourself by taking charge

Maintain awareness of emotional dynamics

Given our current low trust business environment, how astute is your ConnectAbility in 2010?

Where to get The Book ConnectAbility?