relationship economics

 
January 29th, 2010

Internal Vs. External Tools: Determining the Best Approach to Social-Media Marketing

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By Robin Fisk

A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of social media, and these organizations now are outpacing businesses and even academic institutions in their adoption of social-networking tools. With more than 400 Web sites and tools out there, according to research conducted by David Nour , managing partner of consulting firm The Nour Group Inc., how do nonprofits and associations know where to start? How do they to determine what components fit into their social-media marketing strategy? This article will offer some information on internal versus external social media tools and how organizations can take advantage of them, to maximize their marketing efforts.

Read more

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January 28th, 2010

Seriously?

Saw this sign boarding a plane yesterday and couldn’t help but to think about how truly dysfunctional some of our regulations are.

1. Do we really need to be reminded that jet fuel is bad for us?
2. What’s the alternative – drive from coast to coast, or maybe we can go back to horse drawn carriages?
3. I wonder how much time, money, and effort it took to pass this proposition?
4. How many people are writing down that URL to check it out later?
5. Who’s benefit is this sign anyway?  The consumer who has little to no option at this point (at the end of the jet bridge boarding a plane), the state, the airline, the sign manufacturing company?

Power doesn’t’ corrupt; powerlessness corrupts!  Look around your office and ask – are your efforts adding value or wasting time.  One is vibration, the other – forward motion!  Don’t confuse the two!

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January 26th, 2010

David Nour Keynote at Council of Supply Chain Management Professionals

I’m looking forward to speaking at this event.  Today, more than ever, professionals in the supply chain process must identify, build and nurture their most valuable asset – their portfolio of relationships, in an effort to accelerate value creation, through value-chain execution.  I’ll cover key aspects of Supplier Relationship Management, share case studies and best practices, and sprinkle in few examples of my next book: Listen Louder – the power and promise of enterprise social networking.

Hope you can join us,

David


Relationships run supply chains.

Are you in sales? Come learn how to build better, more meaningful relationships with your customers. Are you in operations? Come hear how to get more value out of your relationships with your coworkers, vendors and employees. Are you in management? Come learn how building stronger relationships within your organization can drive success. Are you a job seeker? Come hear how building your personal network can land you that dream job. No matter what role you play in the supply chain, strong relationships are critical to your personal success, so don’t miss this event!

David Nour is a social networking strategist and one of the foremost thought leaders on the quantifiable value of business relationships. David will be addressing ways to build the network of people around you to drive success. David is the author of Relationship Economics (Wiley, 2008), The Entrepreneur’s Guide to Raising Capital (Praeger, 2009) and the Social Networking Technology Best Practices Series. In recent years, David has been named to the Georgia Trend’s 40 Under 40, Atlanta Business Chronicle’s Up and Coming and the coveted Turnkett Leadership Character Awards. He has been featured in a variety of publications, including The Wall Street Journal, The New York Times, The Atlanta Journal and Constitution, The Atlanta Business Chronicle, and Entrepreneur and Success Magazine.

As part of your registration fee, you will receive a signed copy of David’s best selling book, Relationship Economics. We have had a tremendous response in the first week of open registration, so sign up today to reserve your spot.this event WILL sell out.

DETAILS:

Date: Thursday, February 18th, 2010
Time: 7:45 AM: Breakfast/networking
8:30 AM: Program begins
9:30 – 10AM: Book signing and networking

**Breakfast service will stop at 8:30 so please make sure you are there around 8 if you are eating**

Location: ****PLEASE NOTE, THE LOCATION HAS CHANGED***
Maggiano’s – Cumberland: 1601 Cumberland Mall SE, Suite 200, Atlanta, GA, 30339-3162.

Click here for directions.

Cost: $40 CSCMP members / $50 non-members

Advance Pre-registration Ends Monday, February 15th at 12 pm

REGISTER HERE

We would like to thank the following firms for their gold level sponsorship of CSCMP for the 2009-2010 program year.

Amware Logistics Services

C.H. Robinson Worldwide, Inc.

Manhattan Associates

Transplace

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January 21st, 2010

Relationship Economics

Why This Book?

My journey began almost 40 years ago when my dad would walk me through the bazaars of Iran during our Friday morning errands. I didn’t understand it then, but certainly do now. Dad got things done – whether we needed a plumber at the house that afternoon or access to an influential politician – by leveraging his most valuable relationships in a kind of “favor economy.”


During a recent business trip to China, I was reminded that the rest of the world builds relationships first, before they do business. As Americans, we’re so focused on the business that if and only if that goes well, we’ll think about the relationship part! In Arabic, the literal translation of Bin means “son of.” Your genealogy, sources of referrals, and our history together carries more weight towards business success in many parts of the world than any product or service you represent, access you desire, or project you’re trying to complete. Business people around the globe still prefer dealing with those they know, like, and trust!


Why Now?

In this turbulent time of global tension amongst cultural nuances, multi-cultural management teams must execute seamlessly in an environment of increasingly more sophisticated and demanding global relationships. This book is a “how-to” guide. Its applications are beyond just getting and giving business cards, working a room, or getting the most out of a conference. Its focus is how to strategically invest in relationships as your most valuable asset for an extraordinary return.


By understanding and developing the three types of relationships – personal, functional, and strategic – you hone critical skills to not only develop a nose for identifying great opportunities, but which relationships to tap for execution, performance and results. The obstacle for many is the inability to link personal relationships to overcoming corporate leadership challenges.

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January 21st, 2010

The Entrepreneur’s Guide to Raising Capital

Why This Book?

Ask any established business owner to identify his or her toughest challenge when just starting out, and you’ll likely get this answer: raising capital. Most aspiring entrepreneurs know far too little about the sources of money that can help start a business or fuel its growth. Where do you get capital? What are investors looking for? How do you ask for money in a way that gets results? This book answers these and many other critical questions. Even more important, entrepreneur and consultant David Nour shows how to develop long-term relationships with financial partner—the people who can help keep a business humming throughout its life.

The Entrepreneur’s Guide to Raising Capital, designed to help entrepreneurs navigate the money-raising maze, shows how to attract financing to fund the start-up and growth phases any business moves through. It answers the most common—and the most perplexing—questions entrepreneurs have about financing a business: How do I put together a credible request for funds? How do I choose wisely from among the plethora of financial and strategic investors, consultants, investment bankers, and other intermediaries? How do I identify and avoid the risks associated with various sources of capital? How do I plan for the right kind, amount, and source of smart capital as the business evolves? How do I get the highest return on invested capital? How do I avoid the biggest mistakes entrepreneurs make when raising capital?

This book provides real-life, pragmatic advice from entrepreneurs who have raised money from friends, family, angel investors, and banks, as well as institutional investors such as venture capitalists and private equity firms. It details the process from start to finish while spotlighting the danger spots and ways to avoid them. It will be especially useful to those who are uncomfortable making important financial decisions, and to those who are confused by all the conflicting opinions offered by advisors—both well meaning and otherwise. By showing readers the financing ropes, Nour removes a major source of stress for budding entrepreneurs and moves them closer to their dream come true: a successful business.

What Next?

Click on the Amazon.com logo below to get your copy…

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January 21st, 2010

LinkedIn® for Business

Why This Book?

LinkedIn and other business-to-business social networking technologies are changing the basic tenets of business relationships. In just a few short years, LinkedIn has been able to capture an enormous amount of mindshare among business professionals in a variety of industries in their online networking and relationship building efforts.

Whether used for business development, identifying a particular expertise, or conducting due diligence on a particular company, these applications will help you find the right people and ask the right questions.

There are already 50 million professionals in the LinkedIn network and that number is growing fast. Whether you seek a job, a hire, a reference, a sales lead, an expert, or an inside connection at one of 50,000 companies, LinkedIn is an irreplaceable resource for building your professional relationships and achieving your goals.

What Others Are Saying About The LinkedIn Best Practices Webinars

(the Booklet/DVD take this material even further)

“I’ve been using LinkedIn for about a year, and I learned more in a couple of hours with you than I have in 12 months on my own.”

Dr. Paul G. Schempp

Performance Matters, Inc.

“Thank you for providing a solid content-filled presentation. I heard a lot about LinkedIn; however, was never sure of its value. Your presentation clarified its merit for me.”

James Dawson, Managing Partner – ADI Performance

LinkedIn Best Practices Booklet Table of Contents

Introduction

1. LinkedIn – THE Professional Social Networking Platform

2. Getting Started: Home Page, Inbox & Updates

3. Account & Settings

4. Start With You: Developing a Content-Rich Profile

5. Contacts: Inviting Your Most Trusted Relationships

6. Extend Your Reach: Groups

7. Extend The Possibilities: Applications

8. Knowledge and Talent Management

9. LinkedIn Public Information

10. LinkedIn Next?

Conclusion

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