When was the last time you walked around your office and conducted an informal survey with your staff? Not about what frustrates them the most about their job, what makes them excited about showing up everyday, or what specific problem or challenge they were trying to solve (all viable questions, by the way) but instead asking which social networking sites they are using most often, i.e. LinkedIn, Facebook, Twitter, YouTube, Slideshare, etc.; if they had read any customer reviews of your products or services online, or if they had learned something insightful about your current or prospective markets in a blog?
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