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I hope he’s not the only one in the world who thinks this way… 

From: Stan Berenbaum
Date: October 25, 2009 5:36:04 PM EDT
To: David Nour
Subject: Relationship Economics

David –just finished your book – will prove to be very helpful to those who read, practice and implement your thoughts.

Best,
Stan  

Stan Berenbaum
President and CEO
American Leak Detection, Inc.

American Leak Detection’s mission is to find leaks in a manner that is non-invasive, efficient and environmentally sound.  We will give prompt, professional and courteous service to all customers, while providing the best leak detection services in the world.

Although I’m finding myself tweeting more (@davidnour) often and blogging less, I remain amazed by how many organizations and senior leaders in particular have yet to see the value of a corporate blog as the central hub for their ideas, perspectives, and candid responses to market dynamics.  In short, a fundamental platform for their voice!

As such, here are some best practices from our work with a multitude of corporate clients and senior leadership teams:

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From Gloria Petersen of Global Protocol, Inc.

Today, October 15th, is International Conflict Resolution Day. Begun in 2005 by the Association for Conflict Resolution, organizations around the world are holding events on the third Thursday of October to promote awareness of creative means of resolving conflict and to celebrate significant contributions towards this effort. What can we do to resonate with this movement toward creating peaceful relationships?

The first step to handling conflict is to handle people (and situations) by identifying what you can control and what you cannot control. Learn conflict motivations by understanding real concerns. Your attitude should always be positive and helpful, with integrity intact.

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By Olivia Fox Cabane
Have you ever felt as if only half of your mind were present in a conversation; while the other half was busy beating you up? Not only does this impair your focus; it can also ruin your interactions when it flashes across your face.  Indeed, even if you can keep the main expression on our face positive, the other feelings will often show up, albeit very briefly. But no matter how brief a negative expression, it will be seen: people can catch facial expressions even as short as 17 milliseconds.

Of course, these negative emotions were not directed at them. But they don’t know the criticism they were reading was self-criticism; merely that they were (accurately) seeing criticism in your face while interacting with them.
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The changing dynamics in buyer behavior will force many organizations to engage and influence their current and prospective customers very differently in the “new norm” of 2010 and beyond.  Marketing will have to focus much more proactively on one-to-one relationships (as advocated by Don Peppers and Martha Rogers of Peppers & Rogers Group in the early 90s – talk about being ahead of your time!) whether on the corporate website/blog, or a multitude of social networks.

The organizations of 2010 and beyond must become much more astute in how they identify and respond to the ever fluid market dynamics.  In short, they have to learn to engage and influence more and mass broadcast less, participate in communities, set up LinkedIn groups and Facebook fan pages, read blogs and respond to tweets, create conversations, and share photos – in short, Listen Louder! In many ways, social networks are changing the rules of influence and engagement.

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