In January 2007, Guy Kawasaki wrote about “The 10 Ways to Use LinkedIn” on his blog. In it, he described how most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. At the time, the online network included an estimated 8 ½ million experienced professionals from 130 industries. (By the way, today LinkedIn is approaching 17 million users in 170 industries.)
It is interesting that his Top 10 list to increase the value of LinkedIn holds true a year later. As a recap, here are Guy’s Top 10 (with a few updated additions):
- Increase your visibility.
- Improve your connectability.
- Improve your Google PageRank.
- Enhance your search engine results.
- Perform blind and “reverse” company reference checks.
- Increase the relevancy of your job search.
- Make your interview go smoother.
- Gage the health of a company.
- Gage the health of an industry.
- Track start-ups.
- Ask for advice.
- Integrate into a new job.
- Scope out the competition, customers and partners.
Here is our Top 10 list for 2008 (well, Top 14):