relationship economics

 
March 13th, 2010

IRI to Sponsor National Retirement Planning Week®

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From one of our clients – the Insured Retirement Institute (IRI)…

Best,

David

 
Begin forwarded message:



From: "Insured Retirement Institute"
Date: March 11, 2010 1:15:16 PM EST
Subject: IRI to Sponsor National Retirement Planning Week®


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The Insured Retirement Institute (IRI)
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COMMITTEES | CONFERENCES | STP STANDARDS | RESOURCES | NEWS | ABOUT IRI  

The New Retirement Reality: IRI to Sponsor “National Retirement Planning Week®” in April

Boston College, ACLI, ASR to Lend Support Raising Awareness
About the Critical Importance of Retirement Planning

WASHINGTON, D.C. – The Insured Retirement Institute (IRI) today announced that it will once again sponsor National Retirement Planning Week® this April during Financial Literacy Month. Taking place from April 12-15, IRI’s planned outreach throughout the week will raise public awareness of the need to comprehensively plan for retirement. The Center for Retirement Research at Boston College, the American Council of Life Insurers (ACLI) and Americans for a Secure Retirement (ASR) are supporting this week as well.
“A crisis in retirement readiness exists today, as Americans – still reeling from the effects of the recession – dramatically underestimate the income needed to support their envisioned retirement lifestyles,” said IRI CEO and President Cathy Weatherford. “The retirement readiness crisis is due to shattered investor confidence, diminished savings, longer life spans and the declining role of Social Security and pensions. IRI hopes to help jumpstart the retirement planning process by highlighting areas of key consideration during this week, while providing tips and tools that can help streamline the process. IRI will then continue to advance the dialogue in the weeks and months ahead, offering resources to both consumers and financial professionals alike, in order to help them stay focused on long-term financial goals.”
A founding member of Americans for a Secure Retirement, IRI has enlisted the support of coalition members to help foster a greater understanding of the myriad of challenges – and opportunities – that can arise when planning for retirement. Boston College, ACLI and ASR are among those joining forces to spotlight the week-long outreach effort to both consumer and financial professional audiences.
Educational materials will be made available in conjunction with the daily themes, and IRI will be increasing overall awareness through a 60-second nationally distributed radio spot, as well as op-eds in community newspapers nationwide and an online presence. 
National Retirement Planning Week Themes:
  • Monday, April 12 – The New Retirement Reality
  • Tuesday, April 13 – Top 10 Tips for Saving
  • Wednesday, April 14 – Maximizing your Social Security benefits
  • Thursday, April 15 – Retirement Savings Mechanisms with Tax Preferred Status
About the Insured Retirement Institute: The Insured Retirement Institute (IRI) is a not-for-profit organization and is the authoritative source of all things pertaining to annuities, insured retirement strategies and retirement planning. IRI exists to vigorously promote consumer confidence in the value and viability of insured retirement strategies, bringing together the interests of the industry, financial advisors and consumers under one umbrella. IRI’s mission is to: encourage industry adherence to highest ethical principles; promote better understanding of the insured retirement value proposition; develop and promote best practice standards to improve value delivery; and to advocate before public policy makers on critical issues affecting insured retirement strategies. Visit www.IRIonline.org to experience the new, vast resources of the new Insured Retirement Institute for yourself.

 
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March 11th, 2010

Power of Strategic Alliances – PDUs2Go.com

Years ago I met Jennifer Whitt, CEO of Optimo, Inc. and founder of PDUs2Go.com.  Talk about a strategic alliance – she knows more about the project management industry than anyone else I know, including how to deliver compelling content to this community.
 
Here is a link to my most recent article on the PDUS2Go Blog:
 
Influence, Persuasion and Self-Promotion In A Low-Trust Environment http://bit.ly/d9HCgv
 
Below is also a recent promotion by Jennifer and the PDUs2Go team.  Check out their growing list of content providers / authors.
 
Best,
 
David
 
Begin forwarded message:



From: "PDUs2Go: Special Promotions"
Date: March 2, 2010 8:37:47 AM EST
To: "David Nour"
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March 8th, 2010

David Nour on Social Media in the Candy and Snack Today magazine

by KELLI FONTENOT

Published in the November/December issue of Candy and Snack Today magazine

The Internet connects suppliers and retailers with millions of consumers every day. Discover how networking sites can gauge shoppers’ attitudes, raise brand awareness and reinforce positive associations with the category.

As candy retailers and suppliers explore sites such as Twitter, Facebook and YouTube, they are realizing their impact on brand awareness and company credibility.

Social media is definitely sparking consumers, with more than 105 million in the U.S. using these sites. What’s more, two out of three participants in a recent social media marketing industry report noted an increase in web site traffic, subscribers or opt-in lists after investing just six hours per week.

Read more

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March 8th, 2010

Explore Your Twitter Network with Mentionmap

Asterisq just released Mentionmap, an exciting web app for exploring your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow.

Launch Mentionmap!

The visualization runs right in your browser and displays data from the Twitter API.

Read more

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March 8th, 2010

It’s still a relationship business

In addition to being highly recommended keynote speakers, both David Nour and Scott Klososky understand that relationships are the foundation of good business. We inquired about almost twenty different speakers when we were vetting keynotes for SM@RT 2010, and only David Nour and Scott Klososky made the effort to speak to us personally over the phone.

We first contacted David via e-mail, and he made himself available the next day to speak to us on the phone. He listened to understand our needs and then described how he could help us with a value chain of activities (e.g. webinar, blogs) that would extend beyond the hour he spends delivering his keynote speech. He blew us away.

Read more

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February 25th, 2010

How are you nurturing the inner child in you?

Ahh… To be carefree. How are you nurturing the inner child in you?

Child riding suitcase

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