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As a follow up to my last blog post on be good at what you do and be visible,
…and back up your visibility with consistent performance! Remember, performance trumps all. Expert first – speaker second!
2009 was arguably the year to characterize social media as the shiny new toy. Excitement and curiosity drove critical mass adoption in many of the public social networks such as LinkedIn, Facebook and Twitter. Other sites with less notoriety such as Jigsaw and Slideshare aimed to further develop, package and market their value proposition. Niche players, Yammer and Xobni (“Inbox” spelled backwards), emerged with “Twitter-like” micro-blogging within an organization and visual insights from our email transactions.
A mentor once told me “fame sells!” You never know who’s going to read one of your articles, attend one of your webinars, or see a press clipping about you. As such, you must consistently focus on building your body of work (intellectual property) and nurturing a brand called YOU, thus creating a sustainable “marketing gravity.”
So, how do you gain notoriety in your target market?
1. Focus on being the very best at what you do! Remember – Performance Trumps all! Read, write, share unique perspectives and provide independent insights.
2. Stay Visible – add value to every interaction, share your insights and give freely of your time and expertise.
3. Consistent with our theme this year: balance great ideas with great execution!
At the end of the day, those who matter, will seek you out!
Watch the brief segment below from CNBC’s The Business of Innovation with host, Maria Bartiromo.
http://www.relationshipeconomics.net/CNBCVideo.html
A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of social media, and these organizations now are outpacing businesses and even academic institutions in their adoption of social-networking tools. With more than 400 Web sites and tools out there, according to research conducted by David Nour , managing partner of consulting firm The Nour Group Inc., how do nonprofits and associations know where to start? How do they to determine what components fit into their social-media marketing strategy? This article will offer some information on internal versus external social media tools and how organizations can take advantage of them, to maximize their marketing efforts.
Saw this sign boarding a plane yesterday and couldn’t help but to think about how truly dysfunctional some of our regulations are.
1. Do we really need to be reminded that jet fuel is bad for us?
2. What’s the alternative – drive from coast to coast, or maybe we can go back to horse drawn carriages?
3. I wonder how much time, money, and effort it took to pass this proposition?
4. How many people are writing down that URL to check it out later?
5. Who’s benefit is this sign anyway? The consumer who has little to no option at this point (at the end of the jet bridge boarding a plane), the state, the airline, the sign manufacturing company?
Power doesn’t’ corrupt; powerlessness corrupts! Look around your office and ask – are your efforts adding value or wasting time. One is vibration, the other – forward motion! Don’t confuse the two!
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I’m looking forward to speaking at this event. Today, more than ever, professionals in the supply chain process must identify, build and nurture their most valuable asset – their portfolio of relationships, in an effort to accelerate value creation, through value-chain execution. I’ll cover key aspects of Supplier Relationship Management, share case studies and best practices, and sprinkle in few examples of my next book: Listen Louder – the power and promise of enterprise social networking. Hope you can join us, David |
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Relationships run supply chains. Are you in sales? Come learn how to build better, more meaningful relationships with your customers. Are you in operations? Come hear how to get more value out of your relationships with your coworkers, vendors and employees. Are you in management? Come learn how building stronger relationships within your organization can drive success. Are you a job seeker? Come hear how building your personal network can land you that dream job. No matter what role you play in the supply chain, strong relationships are critical to your personal success, so don’t miss this event! David Nour is a social networking strategist and one of the foremost thought leaders on the quantifiable value of business relationships. David will be addressing ways to build the network of people around you to drive success. David is the author of Relationship Economics (Wiley, 2008), The Entrepreneur’s Guide to Raising Capital (Praeger, 2009) and the Social Networking Technology Best Practices Series. In recent years, David has been named to the Georgia Trend’s 40 Under 40, Atlanta Business Chronicle’s Up and Coming and the coveted Turnkett Leadership Character Awards. He has been featured in a variety of publications, including The Wall Street Journal, The New York Times, The Atlanta Journal and Constitution, The Atlanta Business Chronicle, and Entrepreneur and Success Magazine. As part of your registration fee, you will receive a signed copy of David’s best selling book, Relationship Economics. We have had a tremendous response in the first week of open registration, so sign up today to reserve your spot.this event WILL sell out. DETAILS: Date: Thursday, February 18th, 2010 **Breakfast service will stop at 8:30 so please make sure you are there around 8 if you are eating** Location: ****PLEASE NOTE, THE LOCATION HAS CHANGED*** Cost: $40 CSCMP members / $50 non-members Advance Pre-registration Ends Monday, February 15th at 12 pm We would like to thank the following firms for their gold level sponsorship of CSCMP for the 2009-2010 program year. Amware Logistics Services C.H. Robinson Worldwide, Inc. Manhattan Associates Transplace |
