REWork

Relationship Economics® at Work Webinar Series

If the dominant thought during the recession is to cut back on costs, guess what the main strategy is in the post recession era? GROWTH. Companies who want bigger market share are investing their ability and capacity to grow not just organically and incrementally but in an unprecedented fashion. You want to outpace the competitive landscape – both current and potential new entrants? Then you need to think about gaining an unprecedented growth through unique return on your strategic relationships.

In our strategic consulting works, we consistently see three main components to unprecedented growth:

Gradient / Slope of Growth

Torque / Speed of Growth

Fuel efficiency / Profitability of Growth

Join us for the Relationship Economics at Work Webinar Series where we’ll cover the latest thought leadership in each of the topics below. Miss any of the sessions – don’t worry, we’ll also make the digital downloads available on RENow, as well as continue the conversation on each topic on RENetworks.

Hope you’ll join us to increase the return on your strategic relationships,

David Nour, author – Relationship Economics

Managing Partner – The Nour Group, Inc.

“Your approach to building a better, more personal relationship, with customers is effective and easy to implement. I know many of our associates have already put your strategies to work and have received favorable results”

Mike Stuckey, VP of Sales

Cole Harford

New Territory Relationships

Friday, August 26, 2011 | 12 PM Eastern (9 AM Pacific)

Working with global clients, we have identified that the predominant reason for most of new territory penetration failures is the companies’ lack of strategic relationships within their respective territory. You can not establish strong new territory presence unless you develop and leverage your strategic relationships within the new market and spread your tentacles to gather information and insights critical to your market share.

Join us on Friday, August 26, 2011 at 12 PM Eastern (9 AM Pacific) to learn about the best practices in developing strategic relationships to further enhance your position within your new market.

Complimentary Webinar

New Market Relationships

Friday, September 9, 2011 | 12 PM Eastern (9 AM Pacific)

Are you expanding your portfolio of products into new market? Have you researched the new market to figure out what the main success factors are to compete there? Have you asked the how, when, and what questions? Yet how about the most important one; “who” question? Do you know the most influential individuals within the new market? How well do you know the main competitors?

Mapping out the main players in the new market and create a roadmap to develop those relationships early on will help you increase your success rate as well as time to market. Join us on Friday, September 9th at 12 PM Eastern (9 AM Pacific) to learn more about the impact of strategic relationships in creating higher value for companies entering new market,

Complimentary Webinar

Missed a Session?

No problem - you can download it here

Gradient / Slope of Growth

What is the percentage of growth you are after? 5%, 10%, 20%? Which one? How do you know? Do you think you have more internal resources and potentials? Do you have the right relationships and what is your return on them? Are you struggling to get into those 4 / 5 prospects that can potentially double or triple your revenue? The sustainable differentiator of your business, specifically in the post recession highly-competitive environment, will be your strategic relationships with the key influencers within those companies.

In 60 minutes we look inside the key attributes in driving the higher degree of growth through the return on your strategic relationships. We also cover a case study during this session.

Torque / Speed of Growth

Even having a brilliant product or niche market won’t help you achieve the desired upside revenue UNLESS you accelerate getting to market, establishing presence, and working against all the odds. How long did your last product launch take? How different would it have been if it had taken half the time?

Companies are investing many resources to expedite the buying cycle and reducing associated costs through different motivational plans? How well did it work for you last time? Are you wondering what the main contributors are?

How well did you build, nurture, and leverage your strategic relationships to get acclimated in that new market, establish your presence, find the key players, reduce the risks, or accelerate the buying cycle?

In this webinar you will learn how you can expedite your growth in this low-trust environment. We will also cover a case study during this session.

Fuel Efficiency / Profitability of Growth

What does your revenue growth look like in 2011? What will be the largest contributing factors to profitable growth for you and your organization this year? Whether you’re launching a new product or service, entering a new market, adding sales and marketing resources, or partnering with others to extend your market reach and distribution, the profitability of your growth maters more than ever.

Leveraging a broad portfolio of strategic relationships in the market to enhance your value elasticity as you aim to gain mindshare, wallet share and thus market share, will be critical? So how do you do that? How do you build relationships that have a vested interest in your profitable growth? Appeal to their logical self interest!

In this session we discuss the role of nurturing strategic relationships in increasing growth efficiency and profitability. We share a recent client case study, exemplary of how to balance unprecedented growth with appropriate fuel efficiency / profitability of that growth.

2011 Top Ten Social Media Trends

Social media is not a fad! It is changing the fundamental manner in which we engage and influence our target market. The more you learn about this evolving technology, the more you realize the power and promise of social media as a platform for mass collaboration - with prospects and customers, employees, and suppliers.

If 2009-2010 were about this shiny new toy called social media, 2011 and beyond has to about ROI from your online efforts. This fast-paced evolving framework is creating more opportunities for companies to understand the shift in buyer behavior, a more holistic view of its customers and how to engage and influence their target market. All of which, empowers them to change the market landscape and become the market leader.

In this session we have a closer look at the latest social media trends and how it can redefine your social media plans in 2011 to gain the higher return on your investment of time and resources.

Customer Economics™

2011 is about Customer Economics – how to reorient the organization from its current functional structure and line of business go-to-market strategies, to one of a more holistic view of its customers. Social media has helped swing the power pendulum to the customer while many industries continue to get disintermediated. So, unless you really crystallize your strategy, understand your core competencies, forget some of the organizational legacies, and embrace a new mindset, toolset, and a roadmap to cater to a more holistic customer lifecycle, you won’t survive the natural corporate evolution.

In this session you will learn how socially-enabling the organization helps to listen louder and think faster and respond in real-time to changing market dynamics. We will also cover how organizations adapt new revenue models, reinvent themselves and grow – their top line, top talent, and top relationships – in this process.

Social Network Analysis and Strategic Relationship Mapping

Most companies understand that relationships are important in driving their top-line growth, yet very few have a systematic approach toward building, developing and nurturing strategic relationships - intently, consistently, and strategically. One of the critical components of strategic relationship planning is relationship mapping. Whether you're trying to attract world-class talent, launch new products or services, or fuel profitable growth - collecting, connecting, and capitalizing the dots in a visual manner drives relationship efficiency and effectiveness. From the theoretical, to its application and implementation, strategic relationship mapping will shed new lights on what relationships you need, which ones you have, and how to connect them with value-add.

In this session you will learn about the latest thought leadership on mapping your relationships and connecting the dot as well as some of the online tools that can be incredibly helpful in this process.

Strategic Relationship Planning Revisited

Strategic Relationship Planning™ (SRP) is the process of transforming an organization’s most valuable asset - it's institutional relationships into quantifiable performance, execution and results. SRP contains four critical steps; Relationship Centric Goals, Pivotal Contacts™, Relationship Bank™, Relationship Currency Deposits™. Some of the areas in which clients reap significant benefits from SRP are: Strategic Focus, Revenue Growth, Talent Development, Cost Performance, Process Optimization, Matrix Effectiveness, Competitive Differentiation, and Corporate Reputation.

In this webinar you will learn about the four critical steps in building and developing a Strategic Relationship Plan™ and how it can expedite the process of achieving your strategic goals.

New Account Relationships

Do you recall our parents asking about our first day at school? "Did you make any new friends?" was always a favorite question. Yet, isn't interesting that since we've come to work, most of our "New Hire" or "Fast Start" training is focused a great deal on the company, the products, the services, the industry and very little on the portfolio of relationships we need to succeed? That's where the New Account Relationships webinar comes in!

Whether you're starting a new job, a new position, a new project, or have been assigned a new prospective or current client company, there are a number of best practices when it comes to identifying, investing, and leveraging strategic relationships to accelerate your ability toward short-term execution, mid-term performance, and long-term results. Join David Nour, author of Relationship Economics - Updated & Revised (Wiley, 2011) (**link this to the book on Amazon via our associate acct pls) for this 60 minute complimentary webinar where he'll share key insights in the preparation, interaction, and follow-through stages. Don't miss what others have called "the most poignant, pragmatic, and practical insights anyone can deliver in a one-hour webinar."