Impact

IMPACT Webinar Series

Immerse - Member - Participate - Accredit - Community - Transform

“Having heard David Nour speak several times, I’ve found him to be insightful, pragmatic, and poignant in simplifying the complex, and bringing thought leadership to his focus on strategic relationships. Return on Impact will similarly make the reader think about the quantifiable outcome of social media and social collaboration.”

– John Graham IV, FASAE, CAE, President & CEO – ASAE: The Center for Association Leadership

There are two kinds of organizations today - those who have figured out how to reorient their business relationships around member or customer needs, and those who haven’t. Social Networking and Social Media are enablers of the former, rapidly evolving from the “shiny new toy phase” to becoming game changing, highly disruptive technologies creating a need and an opportunity for social market leadership. Social market leadership will demand that you develop a strategy for the future and a path to get there and align business goals and objectives with stakeholder values to drive quantifiable results; in short, bridge the organization's internal and external relationship creation with relationship capitalization.

Join me and some unique guests for the IMPACT Webinar Series where I’ll cover insights from the newly released book, Return on Impact: Leadership Strategies for the Age of Connected Relationships (ASAE, 2012) on how to build strategic digital relationships to fuel organizational growth. In the process, my approach to strategic relationships makes social networking, media, and collaboration, a successful, measurable, and indispensable part of any organization’s interaction with the world.

The results from implementing the IMPACT Model will provide you with a strategic initiative to change the way you engage your various constituents, create evangelists in your target market and become the social market leader in your industry. Miss any of the sessions – don’t worry, we’ll also make the digital downloads available on RENow, as well as continue the conversation on each topic on RENetworks.

Feel free to use #ROIBook or @davidnour with any questions or comments before, during, and after each webinar.

Best,

David Nour, author – Relationship Economics, ConnectAbility, and Return on Impact

CEO – The Nour Group, Inc. | Atlanta

“Whether you call them members or customers, if you want to engage them more effectively, impact them more intently, and transform them more consistently, you need to read Return on Impact now!”

– Daniel Burrus, CEO – Burrus Research Associates, and author of the New York Times best seller Flash Foresight

"iTunify Your Capabilities"

With Guest: KiKi L'Italien | President
Amplified Growth, Inc. - on Twitter @kikilitalien

The Apple’s Ecosystem; modularizing based on their needs
Anticipate member evolutions and Social CRM
Thinking beyond membership dues
Set plays and iTunification of membership models
Digital migration of human knowledge; value and impact of accreditation
Mobile marketing; schema disruption and advocacy marketing

"In Relationship Economics, David Nour articulated the strategic value of business relationships. In Return on Impact, he forces the reader to question what value they are really adding and how to measure the impact of social as a business enabler on those strategic relationships."

– Randy Seidl, SVP & GM Americas – Hewlett-Packard Enterprise Servers, Storage, & Networking

Socially-Enable Your Execution

With Guest: Les McKeown | President & CEO

Predictable Success - on Twitter @lesmckeown

What does it take to grow a successful organization?
Ten supporting execution pillars / universal truths
High adoption and organizational anticipation; digital relationship maturity
Eight steps to getting to the future state; KIOLs as social tour guides
Social collaboration as organizational culture change

“Great many resources tell you how to do social: setup Facebook fan pages or Tweet more often. In Return on Impact, David Nour shares the business implications of leading differently because of social. Having spoken to several of our meetings, he’s always insightful, pragmatic, and timely. Well done.”

– Crista LeGrand, CAE, CMP, President & CEO – Clemons & Associates, Inc.

Attract and Develop Unparalleled Social Talent

With Guest: Ashley Hodak Sullivan | Marketing & Communications Project Manager
Maryland Association for Justice, Inc. - on Twitter @AshleyHodak

Social’s impact within the organization; from best practices to best practitioners
Beyond mediocrity to meritocracy; time to get a CLOU
Collective intelligence; social creativity and problem solving
Misperceptions of social collaboration; let’s CONVO
The impact of initiative, intraprenuership and pride
Meet me with a better question in the LOFT
A different kind of race for relevance; rewarding social behaviors

“David Nour’s energy, enthusiasm and insights on the business impacts of social are contagious. You can’t help but to want to reinvent your business after an hour with this guy. The ideas in Return on Impact are forward thinking and right on the track to evolve any organization.”

– Adam Sherer, Vice President – Marriott ExecuStay

Deploy Social Analytics to Listen Louder and Tell a Compelling Story

With Guest: Wes Trochlil | President

Effective Database Management, LLC - on Twitter @westrochlil

Seven steps of social analytics
Ten discussion points to listen louder with segmentation
Reputation connection and engagement metrics by NTEN all impacting membership
Unique social metrics; underlying learnings difficult to quantify at Boeing
Impact of social benchmarking; key attributes of internal peer and collaborative benchmarking
Quantitative and qualitative benchmarking; shortcomings of the net promoter score
Analyze social to tell a more compelling story – charity: water

“David Nour spoke to our leadership and board and without question, they chose to think and lead differently than our industry counterparts shortly after his session. If you’re trying to help your organization get beyond reactive social media, Return On Impact is your roadmap to a more strategic approach to social.”

– Barbara Springer, General Counsel & Vice President Administration – Delta Dental of Colorado

Embrace World-Class Engagement

With Guest: Darryl Cobbin | President & Chief Brand Positioning Officer

Brand Positioning Doctors

Defining brand attributes and stages of brand familiarity
The Edelman Trust Barometer
Serving a broader audience; AOTA Case Study
5 attributes of world-class engagements and the customer delight edge
Ripple effect of buyer behavior; Demographic vs. Psychographic insights
3 sources of buyer influence: Taxonomy, buyer process, unique buyer types
Evolving to a social organization and 5 distinct conversations for senior leaders & the board

“David Nour was a keynote speaker on Relationship Economics at our annual Sales Conference and he left my team wanting more; Return on Impact is just what his audiences have been asking for - how social is impacting every employee, customer, organization and leader to think differently. I can’t think of a more relevant thought leader to write this book.”

– Pete Peterson, SVP, US Sales – Tech Data Corporation

Smart Customers, Stupid Companies

With Guest: Bruce Kasanoff, CEO

Now Possible - on Twitter @nowpossible

It is not a sustainable strategy to act dumber than the customers you wish to serve.

At the same time, everything and everyone has become or is becoming interconnected. Customers have smartphones loaded with apps that let them check prices, compare service agreements, read reviews, and check in with friends (and strangers) even as they examine your offers and products, and those of your competitors. Consumers and businesses alike research, connect, and purchase online and over their phones without a second thought.

With these tools come radically higher customer expectations. Higher expectations of experience. Greater demands for personalization and customization. Lower tolerance for mistakes, for running through inane hoops, or for interactions that require mindless repetition (“What is your account number ...?”). In short, the world has changed dramatically, but many companies have not. Forget about innovation, they’re not even sure how to keep up. This is the challenge that your company needs to confront.

Companies that can’t pass basic tests of memory, flexibility, responsiveness, and innovation will die.

“Return on Impact forces you to think about the tangible and intangible return on your association’s effort. Is your involvement online impacting your financial results? Read this book to find out.”

– Martin Tirado, CAE, Executive Director – Snow & Ice Management Association

Develop a Robust Social Strategy

With Guest: Rusty Shelton | President + CEO
Shelton Interactive

Strategy as the best possible choices
The organization’s being and purpose
6 attributes of a weak strategy; 3 underlying structure of a strong strategy
Listen to what they do; the missing link in Porter’s five forces
Evolution of engagement: from monologue to dialogue and community
What’s holding you back
IMPACT model
What it will take to think & lead differently

There is a fundamental difference between social planning and social strategy; without a robust strategy, you'll continue to think and act with social in a transactional / functional manner, vs. the transformational and strategic asset social can become to your organization.

“David Nour has been an advocate of social networking and social media as enablers of strategic relationships for the past several years and Return on Impact is a culmination of some of his best thinking on how to think and lead differently because of social.”

– Tim Ash, Principal – Ash Brokerage Corporation

Do Associations Still Matter?

With Guest: John Graham IV, FASAE, CAE | President & CEO

ASAE and The Center for Association Leadership

Storytelling as a core competency
Sermo and the AMA
Social’s Impact on Growth
Jobs & Prosperity
Value of Online Search
Value-Add vs. Value-Seek
1toEverything

Associations, as the original social network, must evolve, adapt, and become more agile to continue to serve the needs of their members - present and future.

“In an age where investment dollars need to be wisely spent, David Nour’s newest book, Return on Impact, makes the business case for spending time and resources on a well conceived social strategy for your organization. David takes the solid fundamentals of networking and relationships into the age of smartphones, anywhere networking and instant communications. A solid and practical read.”

– Dave Griffith, President and CEO – Modern Group Ltd

Building a Different Kind of an Organization

With Guest: Alan Weiss, Ph.D. | President
Summit Consulting Group, Inc.

Leadership strategies from the Middle East turmoil
Does your board have what it takes?
A people-centric approach to decision making; social as the engine for growth
Leadership competencies aligned with growth strategies
Five change pillars in the reinvention of the board: Distributed Accountability, Governance Councils, Co-Opetition, Heightened Insights and Intense Social Analytics

The organizational design, structure, and status quote of the past won't suffice in the self-directed, agile and adaptive business demands of the future.

“Return on Impact articulates a universal theme: how will your business look differently because of social and what are you proactively doing about it now?”

– Randy Martinez, Group Vice President, Government & Defense Services – AAR Corp

Just Run It!

With Guest: Dick Cross| President

The Cross Partnership, Ltd.

Alston Capital Partners, LLC

Monetizing social marketing; CMO priorities
What’s your focus; big brand examples from AMEX, Coke, Best Buys
Focused social fueled by small business agility; beyond media to impact
Social musts from the IMPACT model and The IMPACT scorecard
Non-financial and financial impacts
Where we go from here: the IMPACT community, the author chats, the impending IMPACT Retreat

“I personally recommend Return on Impact. David Nour has provided leaders with a compass for navigating the social space and several levers to drive quantifiable impact. This book offers concise, pragmatic advice that will help leaders be smart about their social strategies in any industry. Why learn from the "school of social media hard-knocks" when you can follow David's advice and drive business results? Davis Nour's Return on Impact is a smart investment.”

– Ann Marie Sidman, VP Learning and Development / Learning Technologies – Gen Re - A Berkshire Hathaway Company