Amerinet in partnership with Relationship Economics® Presents: Social Media in Healthcare Webinar Series Building Relationships Online for Better Results
Healthcare 2.0 Healthcare Blogging Best Practices Are You Really LinkedIn? Leveraging Facebook for Healthcare Wednesday, July 18, 2012| 12 PM Eastern (9 AM Pacific) Slideshare and Healthcare Education Wednesday, September 19, 2012| 12 PM Eastern (9 AM Pacific) Unique Social Healthcare Sites In response to the positive feedback received from David Nour’s plenary session at the 2011 Amerinet Member Conference, Amerinet is pleased to announce “Social Media in Healthcare Series: Building Relationships Online for Better Results.” Healthcare providers are no longer immune to the effects of social media – it has changed the way people communicate not only with each other, but with organizations and brands. Participate in this six-part Amerinet Education Series of webinars to learn, engage and understand the latest in social media marketing. In a time when achieving superior customer experience feels insurmountable, let David Nour, the thought leader on Relationship Economics®, show how social media can stimulate better executions, performance and results at your facility. Kerry Price - Vice President, Strategic Customer Engagement Amerinet, Inc. 
Healthcare 2.0 What is it, why does it matter, and how will it impact you and your healthcare organization? These are just some of the topics we’ll address as we kickoff this webinar series – not about technology, but about innovation in the evolution of healthcare. Ideas such as patients as assets, multi-modality experiences, medical collaboration, healthcare in the cloud, remote diagnostics, sensors and monitors, wellness 2.0, green healthcare and so much more. Amerinet invites you to join David Nour, author of Relationship Economics and the forthcoming book, Return on Impact, on Wednesday, September 21 at 12 PM EST (9 AM PST) to learn why staying relevant in this evolutionary space will be critical – particularly as a small rural hospital or an acute facility, its applications in the payer-provider-patient ecosystem, and how to apply some of the global best practices with your brand and online presence. Healthcare Blogging Best Practices
With citizen bloggers multiplying by the minute, healthcare providers are keen to co-opt the authenticity and credibility of this online publishing phenomenon. But while many already understand the concept, many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your patients, physicians, caregivers, and yes, even payers and watch them become your strongest advocates. Building long-term healthcare relationships is the paramount goal of patient-centric organizations. The most powerful methods of building relationships and impacting patient education and engagement are personal interaction, word of mouth, and testimonials. Blogs address these in a low-cost, simple, and direct way with substantial value to the healthcare organization while remaining interesting and informative for the broad base of constituents. Amerinet invites you to join David Nour, author of Relationship Economics and the forthcoming book, Return on Impact, on Wednesday, November 16 at 12 PM EST (9 AM PST) to learn how to best integrate blogging into your daily interactions, engage your patients, and increase your healthcare brand’s visibility and credibility. This session will offer insights into how leading healthcare organizations are capitalizing on the appeal of blogs as a form of direct communication with various constituents. Are You Really LinkedIn?
With an estimated 120 million professionals on LinkedIn, are you connecting with the right people for the right reasons? Are you able to translate relationship creation to relationship capitalization? Are you solving complex problems or extending your reach with various LinkedIn Applications? How are you adding value to every interaction? Are you being more productive or monetizing your relationships on LinkedIn? Amerinet invites you to join David Nour, author of Relationship Economics and the newly published book, Return on Impact, on Wednesday, January 18 at 12 PM EST (9 AM PST) for a look inside LinkedIn best practices to help extend the value of your on- and off-line healthcare relationships. In 60 minutes, we focus on the practical and pragmatic use of LinkedIn with a content-rich profile, identifying and reinvigorating stagnate relationships, how to address unanswered requests, how to combat unsolicited invitations and how not to abuse the system. We review groups, discussions, applications, company profiles and much more. Don't miss what others have called "more insights about how to really use LinkedIn in an hour with David Nour, than I've learned on my own in the past year!" Leveraging Facebook for Healthcare
What do 600 million users have in common? They’re active on Facebook as THE most prevalent social networking application in the world! As such, it has become an online community to reconnect with old friends & colleagues, build marketing campaigns and create critical awareness for your healthcare organization. For many individuals, Facebook is providing a human element or in essence a “face” to their online presence. Our pictures, activity updates, circle of friends, causes we care about, all are helping others get a more holistic view of not only what we do when we work, but who we really are – including that which we find interesting, how we like to play, and those who are around us! For many, it’s a platform to engage and influence, and to share stories or perspectives. How can Facebook help you and your healthcare organization? Amerinet invites you to join David Nour, author of Relationship Economics and the newly published book, Return on Impact, on Wednesday, March 21 at 12 PM EST (9 AM PST) for 60 minutes as they cover how to understand and leverage Facebook's strongest assets in healthcare. In this webinar you will learn about the most successful healthcare organizations in creating awareness and traffic and as the result social market leadership. We are excited to show how having consistent branding, cross-referencing other social media presence, using multiple admins and creating intuitive community set organizations apart and above their competitive peers. Wednesday, July 18, 2012 | 12 PM Eastern (9 AM Pacific) Slideshare and Healthcare Education Slidshare.net is often referred to as the “YouTube of presentations.” But how can this vast library of content help educate a health organization’s broad base of constituents? From educating your staff on the globalization of healthcare, to community presentations on biotech and healthcare convergence, to what the proposed healthcare reform will really mean to patients, providers and payers, Slideshare is the social knowledge base. How are you contributing to it? How are you leveraging it to raise the bar on your personal, team, and organizations growth? Amerinet invites you to join David Nour, author of Relationship Economics and Return on Impact, on Wednesday, July 18 at 12 PM EST (9 AM PST) for a look inside Slideshare for Healthcare Education best practices. We’ll review both creating and searching for compelling content, tagging specific descriptions, and great tools for checking your Slideshare stats. There are reasons Slideshare is a very popular application from within Facebook, LinkedIn, Twitter, and more individuals, teams and organizations are embedding YouTube within their Slideshare presentations.
Wednesday, September 19, 2012 | 12 PM Eastern (9 AM Pacific) Unique Social Healthcare Sites What do over 100 patient communities (whether brand-sponsored or not), 200 healthcare professional communities, countless Facebook pages and apps, YouTube channels, and Twitter accounts of healthcare organizations and pharma companies, blogs and wikis have in common? They’re part of a global network of healthcare-specific and rather unique social sites to further reinforce the value of both credible content and community. Which ones should you prioritize as an integral part of your strategy execution plans? Amerinet invites you to join David Nour, author of Relationship Economics and Return on Impact, on Wednesday, September 19 at 12 PM EST (9 AM PST) to learn more about these communities, how to prioritize your focus on the top 10 and be on-line without having to live online! Whether you’re interested in all the news and information related to the recent FDA hearings on social media in pharma and healthcare, or insights from key healthcare industry observers and professionals alike, don’t miss this final session of the year-long webinar series.
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If you attended the 2011 Amerinet Member Conference in Orlando last May, you saw me present examples of how social media is changing the fundamental manner in which we engage and influence other healthcare professionals online. The more you learn about this evolving platform, the more you realize the power and promise of social media for mass collaboration - with your staff, patients, caregivers, providers, and payers. My goal with this webinar series is to integrate a decade of focus on strategic business relationships to help you drive results in your specific role and realm of responsibilities. In short, I want to help you see social as relevant and an enabler of getting things done. Here is to your strategic relationship success, on- and off-line, David Join the conversation on RENetworks
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