Wikipedia defines Trends as "observations of unique patterns impacting a future course;" we define them as everyday occurrences which will dramatically impact the future growth opportunities of you personally, your team, your organization, and your industry IF you're savvy enough not to simply notice them, read about them, or discuss them, BUT internalize, apply, and institutionalize an alternative set of behaviors and course of action because of them.
We've researched 12 unique ideas that we believe will dramatically impact you in 2012 and beyond in the strategic relationships you have, to the ones you will need. From your use of social media today, to becoming a more socially-enabled market leader tomorrow. We'll begin the series with the first few - want more? Attend these and tell us how you're thinking differently about your business and we'll keep them coming. Complimentary to you; priceless for the evolution of your organization!
Hope you’ll join us to increase the return on your strategic relationships,
David Nour, CEO & author – Relationship Economics and Return on Impact
The Nour Group, Inc.
DYI Health - Evolution of Healthcare from Wholesale to Retail
The Healthcare industry is going through a fundamental evolution: not simply with the quality of care but also one in its business and revenue models. Innovation in social and mobile technologies is helping consumers of healthcare products and services be more in control than ever before. Consumers
keen on preventing, examining, improving, monitoring and managing their health
are using these innovations to reduce potentially intrusive and embarrassing trips to the doctor, or for those who do need medical attention and supervision. A more convenient and accessible way for their doctor to keep a remote eye on any troublesome conditions or changes is also fueling this innovation.
So how do healthcare organizations, including insurers who have traditionally reached these consumers through their employers do about the recently retired, stay at home moms, or entrepreneurs without the traditional "wholesale" market connection? This session focused on how organizations must evolve their business and revenue models in the face of constantly changing market demands.
Social Commerce - Ripple Effect of Peer-Centric Commitments
Friday, September 21, 2012 | 12 PM Eastern (9 AM Pacific)
When Groupon rejected a $6B offer from Google, many industry insiders were shocked by a young CEO's perception that he could create a stronger market impact on his own. Beyond an innovative business model, an intriguing dynamic in social commerce, regardless of the platform, has been the ripple effect of peer-centric commitments: to attend, to recommend, to make a purchase. It's a vote of confidence in a brand. It's a motivation to try new products, services, and experiences.
So how can B2B organizations often engaged in complex sales situations, decisions by committees, competing against best alternative to do nothing, leverage social commerce to engage and influence others, often without authority? Join us on Friday, September 21 at 12 PM Eastern (9 AM Pacific) to learn how a compelling offer driven by commanding and persuasive language could infuse the much needed relationship-, advocacy- or "mob" mentality to commerce.
Eco-Recommerce - Fundamental Difference Between Understanding Their Wants and Needs
Tuesday, October 16, 2012 | 12 PM Eastern (9 AM Pacific)
In the fiercely competitive retail industry, why would a retailer offer to buy back its clothing? Because they understand that it’s never been easier for consumers to unlock the value in past purchases. The opportunity for consumers to resell their large, durable goods like cars and houses has been around for some time. But in 2012, several exchanges and business partnership innovated their ability to resell electronics, clothes, and even experiences. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to ‘trade in to trade up’, alleviate financial strains and/or quell environmental and ethical concerns.
How can business organizations likewise think differently about one-time transactions to enhance customer loyalty, and brand equity? Join us on Tuesday, October 16 at 12 PM Eastern (9 AM Pacific) to learn how to bridge any transaction into a transformational relationship.
Real Time Payments - Transaction Processing At the Edge of When & Where Business Happens
Tuesday, November 6, 2012 | 12 PM Eastern (9 AM Pacific)
What can a small white adapter for your smartphone and a disruption to the status quo do for a business? An industry? It can reinvent what others deem improbable - an entire new ecosystem of cashless payments, rewards, and loyalty.
The concept of digital wallets has been around since the early 2000's. 2012 has enticed industry movers such as Google and MasterCard to actively roll out their cashless initiatives globally. What real time payments create is a ton of insightful data such as geospacial trends (where we like to buy), purchase history (why we buy in a certain manner), and when most of the literature points to 75 percent of the advertising and marketing we're exposed to NOT working, what moves us to engage and participate (what we respond to).
So what does credit card processing or
NFC (Near Field Communication), which allows for encrypted data exchange between two devices in close proximity mean to business organizations and their market relationships? Join us on Tuesday, November 6 at 12 PM Eastern (9 AM Pacific) to learn how responding to their needs for a transaction at the edge of when and where business happens can dramatically impact your customer lifetime value assumptions!
Untapped Markets - Why Your Growth May Come from Surprising Areas
Tuesday, December 4, 2012 | 12 PM Eastern (9 AM Pacific)
Demographics information can be found within almost any organization; it's a simple segmentation strategy aimed at differentiating an organization's offering for unique market requirements. But where do those requirements come from? In 2012 and beyond, are you still basing them on stale surveys and polite consumer focus groups? In our research, we've found that psychographics - an online buyer's digital behavior speaks far greater volume than what they tell you they may be searching for or are interested in pursuing - and not just the purchasing of products or services, but also of information and actionable influence.
Join us on Tuesday, December 4 at 12 PM Eastern (9 AM Pacific) for the conclusion of the first half of this series to learn why understanding, embracing, and engaging ten new digital buyer types may uncover new market opportunities for your organization's growth.