American Institute of Steel Construction (AISC) In partnership with Relationship Economics® Presents: 2009-2010 Internet Marketing / Social Networking Best Practices Webinar Series
Tuesday, February 16| 1 PM Eastern (10 AM Pacific) Top 10 Internet Marketing Best Practices
Tuesday, March 16| 1 PM Eastern (10 AM Pacific) Corporate Blogging Best Practices Tuesday, April 13| 1 PM Eastern (10 AM Pacific) Internet Video / YouTube® Best Practices Social networking applications such as LinkedIn, Facebook and Twitter are becoming critical to the success of our industry. After his keynote speech at the 2009 AISC Annual Meeting, we couldn't think of anyone more appropriate than David Nour - consultant, professional speaker and author of Relationship Economics (Read David's Bio Here) to help AISC members capitalize on this rapidly growing trend. Hope you'll mark your calendar and join us! Thanks & see you on our Webinars, Tuesday, February 16| 1 PM Eastern (10 AM Pacific) Top 10 Internet Marketing Best Practices
Why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives? Why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. The Internet has revolutionized marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, how well does your company engage them to get your message across? The key issue facing companies today is which how to best integrate this powerful new component into their strategies and media plans. Join us on Tuesday, Feb. 16th, 2010 at 1 PM EDT (10 AM Pacific) for a look into 10 best internet marketing strategies to increase your marketing gravity. In 60 minutes we will start with how to define your online strategy and continue with top internet marketing Best practices like search engine optimization, social networking, and article marketing to name a few. We will discuss how it can help you to increase your revenue, market awareness, market share, customer satisfaction, and customer loyalty. With your paid registration, you will receive instructions to attend this Live Top 10 Internet Marketing Strategies and Best Practices Webinar.
Tuesday, March 16| 1 PM Eastern (10 AM Pacific) Corporate Blogging Best Practices
Do you and your company have a blog simply because you feel you should? Does your marketing department fail to get blogging and have poorly visited blogs with few comments? With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept, many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates. Building long-term customer relationships is the paramount goal of customer-centric businesses. The most powerful methods of building relationships and impacting customers are personal interaction, word of mouth, and testimonials. Blogs address all three in a low-cost, simple, and direct way that can be interesting and informative as well as of substantial value to the company. Join us on Tuesday, March 16th, 2010 at 1 PM EDT (10 AM Pacific) to learn about how to best integrate blogging into your daily business, engage your customers, and increase your market share and loyalty. This session will offer insights into the ways leading companies are capitalizing on the appeal of blogs as a form of direct communication with customers as well as employees. It also looks at how companies are leveraging blogs internally as a knowledge management tool to facilitate more effective information sharing and project management. With your paid registration, you will receive instructions to attend this Live Corporate Blogging Best Practices Webinar.
Tuesday, April 13| 1 PM Eastern (10 AM Pacific) Internet Video / YouTube® Best Practices
You know all about YouTube: 100s of million videos viewed each day, tens of millions of unique visitors, one of the top sites on the Internet and so on. Did you know that YouTube is just one of the other 48 video distribution websites? How can you ignore this number of viewers as a potential market or a delivery medium of your products and services? Are you struggling to incorporate the viral effect of internet video in your marketing efforts? Join David Nour, author of Relationship Economics, ConnectAbility, and Social Networking Best Practice and Nhat Pham, Internet Video expert and founder of SUCCESSWERKS on Tuesday, April 13th, 2010 at 1 PM EDT (10 AM Pacific) to learn about how to best integrate internet video into your daily business, engage your customers, and increase your market awareness. In 60 minutes they will talk about developing an internet video strategy, the types of videos to produce, managing a video blog, and determining different business avenues like executive presentation, training, help desk, marketing, and events in which it fits. With your paid registration, you will receive instructions to attend this Live YouTube / Internet Video Channel for Business Webinar.
Missed any of the previous sessions? Click below for access to the Digital Downloads of the Value-Bundle options With an estimated 50 million user on LinkedIn, are you connecting with the right people for the right reasons? Are you able to translate relationship creation to relationship capitalization? Are you solving complex problems or extending your reach with various LinkedIn Applications? How are you adding value to every interaction?
Why You Need to Get Proactive on Twitter?
140 characters - that's all the space you get to answer a simple question: "What Are You Doing?" What began as a simple idea has spread like wildfire, as an estimated 30 million users - from celebrities to corporate brands - have expanded the idea to what they're thinking, what they're reading, what they find of interest and value. Countless others have extended the original Twitter web page into thousands of applications - from productivity, to promotions, analytics to multimedia. From TwitterFountain to TweetLater and hootsuite, you'll be amazed at what a simple idea of staying in touch - 140 characters at a time - has become as a strategic online business tool. So how does this apply to your business and why you need to get on Twitter now? In 90 minutes, we'll cover how to build a branded Twitter page, how to follow and build a following intently, extending your brand online via this real-time interaction platform, how to offer customer service, engage a broad based audience in an active community, how to join Twitter groups, create hashtags for your next event, and drive exponential geospacial traffic and awareness to your web site, blog, and overall marketing gravity.
Leveraging Facebook for Business With an estimated 300 million users, Facebook is THE most prevalent social networking application in the world! As such, it has become an online community to reconnect with old friends & colleagues, build marketing campaigns and create critical awareness for your business. For many individuals, Facebook is providing a human element or in essence a “face” to their professional presence. Our pictures, activity updates, circle of friends, causes we care about, all are helping others get a more holistic view of not only what we do when we work, but who we really are – including that which we find interesting, how we like to play, and those who are around us! For many, it’s a platform to engage and influence, and to share stories or perspectives. How can Facebook help you? Join David Nour, Michelle Cullison of Daystar Digital Development and Nhat Pham of SUCCESSWERKS for 90 minutes as they cover how to:
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Social Networking is not a fad! It's also no longer just for teenagers! It is changing the fundamental manner in which we engage and influence other business professionals online. The more you learn about this evolving technology, the more you realize the power and promise of social networking as a platform for mass collaboration - with prospects and customers, employees, and suppliers. Unfortunately, much of what has been presented in the market is gimmicky or consumer-related examples. It's also very heavily focused on just the tools vs. why you should start with a plan. Although we'll cover the tools in some details, we'll also touch on the bigger / more strategic value of a social networking plan. I hope you'll join AISC and our team to help build your social networking plan. Best to you, David Click on the social networking sites below to "Follow David” online
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