Association Education Alliance (AEA) In partnership with Relationship Economics® Presents: 2011 Internet Marketing / Social Media Best Practices Webinar Series Thursday, December 9, 2010 | 3 PM Eastern (Noon Pacific) 2011 Online Marketing Trends to Know Now Thursday, January 13, 2011 | 3 PM Eastern (Noon Pacific) Online Sales Success – Lead Generation and Buyer Behavior
Thursday, February 10, 2011| 3 PM Eastern (Noon Pacific) Mobile Marketing – Engaging Them at the Point of Need and Device of Choice
Now more than ever, we at AEA feel that social media and Internet marketing are becoming critical to the success of our individual associations as well as to our members. In searching for an expert to lead our efforts in this arena, we couldn't think of anyone more appropriate than David Nour - consultant, professional speaker and author of Relationship Economics (Read David's Bio Here). Hope you'll mark your calendar and join us! Thanks & see you on our Webinars, Thursday, December 9, 2010 | 3 PM Eastern (Noon Pacific) 2011 Online Marketing Trends to Know Now Online users spent more than $250 billion last year. What percentage of your business came from that pool? How about in 2011? Are you realigning budget and resources to get higher percentage of each relationship’s mindshare and wallet share? How do you know? What is your view of customer lifecycle? In 2011 and beyond, to stay relevant to online buyers and get higher return on your online marketing you need to start with understanding of the state of world; the understanding that encompasses the shift in the buyer behavior, information overload, and holistic view of the customer. If customers no longer believe in what you say, how can you leverage broader sources of influence to get your message across? Association Education Alliance (AEA) invites you to join David Nour, author of Relationship Economics and Social Networking Best Practices Series, on Thursday, December 9, 2010 at 3 PM Eastern (Noon Pacific) to learn how to reorient your business toward a more holistic approach. In 60 minutes he will start with addressing the key market, distribution, product, core competencies and innovation assumptions you need to consider and redefine to better serve your online marketing goals and objectives in 2011 and beyond and continue with top online marketing best practices and trends for next year.
Thursday, January 13, 2011 | 3 PM Eastern (Noon Pacific) Online Sales Success – Lead Generation and Buyer Behavior Individuals and companies are looking towards social networks, blog, peer reviews, etc to better identify the answer to their problems. These platforms possess a fundamental shift in how we engage and influence one another – how we make buying decisions – not just of products and services, but perspectives, how we collect and disseminate information, and what we choose to pay attention to or act upon. Many times this research phase of the buying process precedes the outreach to the company or even the website. How do you manage the selling relationship online, if buyers are doing research before your organization becomes engaged? Do you focus on the buying influencers online; whether market influencers or internal influencers of the decision makers? Are you educating your market online to create evangelism and as the result boost your lead generation? Association Education Alliance (AEA) invites to join David Nour, author of Relationship Economics and Social Networking Best Practices Series, on Thursday, January 13, 2011 at 3 PM Eastern (Noon Pacific) to learn about the current changes in the buyer behavior and how it would impact the market competitive landscape. In this session we'll focus on the differences between social media as purpose versus social networking as presence. We will also cover the strategic approach toward social media and share some best practices on how to create social market leadership.
Thursday, February 10, 2011| 3 PM Eastern (Noon Pacific) Mobile Marketing – Engaging Them at the Point of Need and Device of Choice Are you considering the information below as a wake up call for you and your company?
Nowadays, we are dealing with an overflow of information in our daily life. The last thing one of us wants is another piece of information. What most of us do with them? Disregard them unless we have a need. Are you savvy enough to be present to your customer at the right time, in the right place, through the right mean? Are you leveraging mobile marketing capabilities to stay fresh in customers mind at the point of need? If not, take another look at the information above. Association Education Alliance (AEA) invites to join David Nour, author of Relationship Economics and Social Networking Best Practices Series, on Thursday, February 10, 2011 at 3 PM Eastern (Noon Pacific) for a look inside mobile marketing and its trend in 2011. This session covers the best practices in engaging your market in a much more real time manner through their device of choice. We will discuss how you can increase your market share as well as customer satisfaction and loyalty by understanding the evolution of this technology and the market behavior shift.
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Mobile Marketing Value Chain
Synegys s.r.o.
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Social media is not a fad! It's also no longer just for teenagers! It is changing the fundamental manner in which we engage and influence other business professionals online. The more you learn about this evolving technology, the more you realize the power and promise of social media as a platform for mass collaboration - with prospects and customers, employees, and suppliers. Unfortunately, much of what has been presented in the market is gimmicky or consumer-related examples. It's also very heavily focused on just the tools vs. why you should start with a plan. Although we'll cover the tools in some details, we'll also touch on the bigger / more strategic value of a social networking plan. I hope you'll join AEA and our team to help build your social media plan. Best to you, David Join the conversation in the Delta Dental Group on RENetworks
Click on the social networking sites below to "Follow David” online
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